Air New Zealand has done it again, with a new inflight safety video starring US actress Betty White, oft-lauded as "America’s sweetheart" and best known for her roles on The Golden Girls and The Mary Tyler Moore Show.
Set in the fictional Second Wind Retirement Resort, the 'Safety Old School Style' clip also features a cameo by Gavin MacLeod – famous for his role as Captain Stubing on The Love Boat as well as Betty’s former Mary Tyler Moore Show co-star – among a cast of 'golden oldies'.
So if you were wondering how the Kiwi carrier was going to top its most recent video starring Bears Grylls, wait no more and watch the clip below.
While Air New Zealand's quirky videos have some detractors who feel that safety should be taken seriously, the airline says that making videos which people want to watch is the key here – along with a bit of viral promotion for the airline's brand, of course.
"As a small airline at the bottom of the world, we have to think outside the square when it comes to driving brand awareness and conveying important safety messages to our millions of customers" reasons Jodi Williams, Air New Zealand's Head of Global Brand Development.
"Air New Zealand’s brand is all about liberating from the ordinary and our safety videos have proven a great way to showcase our unique personality to audiences of all ages around the world."
Missed Air New Zealand's previous safety videos? Catch them here!
This one's a bit different from the norm. 'Romance Class' is a heart-warming boy-meets-girl tale of love and life jackets, made as an online-only video targetting the Chinese travel market to present New Zealand as an idyllic destination for couples.
The Bear Essentials of Safety
An Unexpected Briefing
A line-drawn celebrity-loaded animation
The Bare Essentials of Safety
Crazy About Rugby
Disco-safety with Richard Simmons
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