Cathay Pacific says its forthcoming Airbus A350s won't include an inflight bar where business class passengers can do some sky-high socialising.
With the majority of Cathay Pacific's flights including an overnight component, the airline says that passengers rate comfort and sleep as a higher priority.
"The feedback from our passengers suggests that they are not inclined towards having a communal or lounge area in the cabin" says Rachel Khong, Cathay Pacific's Manager of Product for– Premium Cabins & Ground.
"Feedback indicates that they are concerned about noise pollution caused by other passenger mingling in the communal area, which would disrupt their relaxation or sleep."
"Furthermore, a number of our passengers also indicated that they do not prefer to socialise inflight, and would rather spend their time relaxing within the privacy of their seat."
Inflight bars are of course de rigueur for the best Airbus A380s with Emirates, Etihad and Qatar all offering their own take on a social space for drinks, snacks and chats at 40,000 feet.
Read: Airbus A380 'bar wars'
A350 launch customer Qatar opted to create a small self-serve area for snacks and drinks in the aircraft's main boarding zone, in the middle of the business class cabin.
Photo tour: Qatar Airways Airbus A350 business class
Cathay Pacific will begin flying the Airbus A350 in February 2016, with an upgraded business class seat based on the existing design but shaped by Germany's Porsche Design Group.
"It will will be very much an evolution of our current seat rather than a brand new seat" CX exec Toby Smith tells Australian Business Traveller.
"That seat has been very popular with passengers and we saw no reason to re-invent it."
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