Profile of J pax on AA's LAX/SYD vv service.

4 replies

TheRealBabushka

Member since 21 Apr 2012

Total posts 2,059

Profile of J pax on AA's LAX/SYD vv service.

What do people think is the profile of J class pax, who have purchased J class tickets i.e. non-upgrades, non-awards?

Given the dominance and incumbency of QF on this sector, will there be sufficient swapping from QF metal to AA metal for J pax?

Bearing in mind the general cost of travel and living expenses in Sydney is quite high, will there be sufficient new growth from the U.S. market?

I'm trying to extrapolate the loads in J for AA's future service.

wilsoni Banned

wilsoni Banned

Qantas - Qantas Frequent Flyer

Member since 28 Sep 2011

Total posts 302

Having lived in the U.S. as a "resident alien" I can say that Qantas has high brand recognition and a solid reputation with Americans. However, AA clearly will have the better, and more consistent, J class product. I'm thinking the load factor will likely be more Americans than Aussies. I'll add that the AA 777W carries quite a few less J seats, so is likely to see high occupancy even without "metal-hoppers" from QF. As to growth, that's somwhat illusory - several QF services are being cancelled, so nett growth may be a lot less than at first glance.

TheRealBabushka

Member since 21 Apr 2012

Total posts 2,059

Thanks wilsoni,

It is interesting that you think AA has the better and more consistent J product. If I was shelling out an excess of $6,000 - $7,000, would I choose AA, which has an excellent seat or QF which has all the bells and whistles associated with "luxury"? I'm not sure it's a clear cut choice, particularly as you said Qantas has a high brand recognition.

On the matter of high occupancy, where do you think it is coming from, given that growth appear illusory and limited "metal-hoppers"?

wilsoni Banned

wilsoni Banned

Qantas - Qantas Frequent Flyer

Member since 28 Sep 2011

Total posts 302

I'm thinking about your comment on luxury TRB. The brand recognition of QF in the U.S. is I think based on warm & fuzzy TV ads and the Rain Man effect. The U.S.A. is 330 million people, only a very very small % of whom actually have any experience of travelling QF. My own experience is that QF has seriously declined in the J luxury stakes - meals, wines, unpredictable metal (too often with Skybed 1). I'm not saying that AA is hugely better, but IMHO their seat will be the real difference. At the end of the day it's what counts, especially on night flights (pun intended).

TheRealBabushka

Member since 21 Apr 2012

Total posts 2,059

Thanks wilsoni,

Appreciate your views.

Would REALLY love to hear from the rest of you out there!

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