Virgin Australia - Velocity Rewards
Member since 05 Jan 2012
Total posts 175
Will this new partnership go as far as EK joining OW? Seems to be the obvious alliance for if they did join one. Any thoughts?
Member since 24 Oct 2010
Total posts 992
I doubt it, as EK has several times over made it clear they have no intention of joining any alliance. EK boss Tim Clark said this twice, making it very clear what his thoughts were, during the QF-EK presser t'other week.
Cathay Pacific - The Marco Polo Club
Member since 07 Jun 2012
Total posts 19
Add to the fact that EK is in direct competition with most other OW airlines in both network coverage and target markets... I think it'd be a hard sell to all of the existing alliance members...
Member since 10 Jun 2011
Total posts 26
I doubt it as well (although not impossible) is there is not a lot of benefit to EK doing so, what are they really going to gain from it and if so why OW, the smallest of the alliances? If anything the Middle Eastern carriers like EK QR and EY are in a position to re evolve the entire airline alliance world
They know exactly what they are doing, and the advantages they hold in terms of geographical location, operating costs, and none of the union/tax laws/employment laws, that most legacy carriers are faced with. They are already either investing in or forming their codeshare and marketing agreements with their target airlines without having to be attached to any of the three alliances and the rules and regulations attached to being in those alliances
They have the big European carriers running scared, the US carriers just cant compete, and the Asian carriers are watching carefully.They are buying up the market share on important markets where smaller players have very strong local market loyalty and identity
Having said it is extremely tough operating conditions for airlines at the moment - with no strong indicators things are going to improve dramatically in the short to medium term
Qantas - Qantas Frequent Flyer
Member since 07 May 2012
Total posts 299
In the latest issue of Australian Aviation magazine Tim Clark has ruled it out.
Hi Guest, join in the discussion on
Will this new partnership go as far as EK joining OW?
Already have an ET account? Log in below.
Signing up with Executive Traveller only takes a second and lets you
interact with our community. It's completely free and we'll never pass your information on to
Didn’t receive an activation email? Resend one to yourself here.
If you’ve forgotten your password, simply enter your email address
below, then click 'Submit'. We’ll send you an email to re-activate your account and enter a new password.
If you have not received the activation email, simply enter your email address below, then click 'Submit'. We’ll send you an email containing the activation link.
Subscribe to our free newsletter and get the latest news, reviews, tips and more sent straight to your inbox