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Some excellent points, Himeno.
ASIA / SE Asia / CHINA
With QF, I have never really understood why it ceased operating the Asian triangle flights ie: HKG-BKK-SIN-HKG and vv. of years ago. Provided excellent connectivity and good revenue between those cities.
SIN as a hub has always been important to QF as an aggregation hub for onwards to LHR and that is still worthwhile. The problem is that SIN competes with SQ - whilst allowing QF to hand-off India traffic to a non-OW partner Jet Airways. SIN is primarily a Star hub, not OW despite BA's representation. Effectively, these days SIN is an O&D port and serves as an aggregation point for two markets only .. BOM & LHR.
However, establishing an alternate (Asian) codeshare hub in KUL could be better suited for serving non-QF points in Asia / SE Asia, India and China by utilizing MH codeshare operated services. This would bolster MH/QF traffic to sizeable cities outside QF's current network. It may also allow better integration of the JQ brand into Malaysia - and would be a formidable competitor to Air Asia.
For the Chinese market, I consider that PVG, PEK, HKG and CAN are the minimum cities that QF should be operating it's own metal. As a manufacturing/industrial city CAN should be a ready source of two-way J class traffic and as a highly modernised city provides good tourism O&D. The phenomenal growth in Chinese visitation has proved that in spades.
Two cities are crying out for international services. It is a disgrace that ADL lacks international service. QF has always maintained that the 'market' is not there. I guess it isn't when you hand everything off to the likes of EK, CX, MH,QR, NZ and others. Just check out their ADL frequencies. Similarly, HBT is a 'sleeper' as well. There is potential across the ditch and I even hear possible rumours of one Chinese carrier (and not a small one) looking at the potential for direct access. Lack of focus on the domestic Hobart market has suddenly seen QF reverse much of it's B717 only focus change back to B737's. I wonder why?
QF needs to be careful here. Talk of the 'Sunrise' project is great, but QF needs to consider how services such as SYD-JFK nonstop and suggestions of MIA & ORD would affect their primary LAX and DFW services. Is there a risk that your profitable bread and butter workhorse hubs become diluted?
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