In a surprising move, Etihad Airways has formally severed all ties to Skytrax – a website ranking and reviewing both airlines and airports.
The decision makes the Gulf airline ineligible for any further Skytrax World Airline Awards, including World’s Best Airline, World’s Best Business Class and World’s Best Cabin Crew.
In a short statement released to the media, an Etihad Airways spokesperson said: “the decision was made after Etihad Airways carried out a review of the criteria and measurement of the Skytrax Airline Rating System.”
Etihad will also discontinue its participation in Skytrax Audit – a customer experience and quality improvement program designed to assist airlines.
“The measurement of customer satisfaction and feedback is important to Etihad Airways”, said the spokesperson.
“The airline subscribes to monthly industry research and undertakes comprehensive monthly surveys to monitor customer satisfaction, using the insights to continually improve its products and services.”
Etihad placed seventh in Skytrax’s 2013 list of the world’s top 10 airlines, trailing far behind its fierce and first-place rival, Emirates.
The airline also received Skytrax's Best First Class, Best First Class Seats and Best First Class Catering awards in both 2012 and 2013, and remains the current Skytrax title-holder.
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