TALKING POINT | Supermarket loyalty programs like Woolworths Rewards and Flybuys aren’t actually about flying and certainly aren’t rewarding, with members earning less than half an airline frequent flyer point per dollar spent with the likes of Qantas, Virgin Australia and Etihad Airways.
Because of this, savvy shoppers know they’re not going to get a free flight just from buying groceries – but as a better strategy, could instead use these programs as a way of topping-up their existing frequent flyer points balance.
That’s the approach I take, but it doesn’t find me loyal to one supermarket chain over the other: I’m easily swayed by offers of bonus points, because these seriously hike the number of points on the table.
For instance, Woolworths frequently offers me a fixed number of bonus points in return for dropping a certain amount (or more) on groceries – such as spend $30 and get 1,000 bonus Woolworths Points, equal to 435 Qantas Points.
Flybuys also frequently churns out offers of triple points on individual shops of your choice – usually via printed vouchers on your supermarket receipt, which I’ll usually save and scan during my biggest Coles shop that week or fortnight to maximise the bonus points earned.
(You can stretch that even further by paying for your groceries using the American Express Platinum Edge Card, which offers its own helping of three frequent flyer points per dollar spent on everything you buy at Coles and Woolworths, year-round!)
But enough about my strategy – how about your supermarket frequent flyer strategy?
Do you just scan your loyalty card and move along, play the game of chasing bonus points, or just keep things simple by buying your groceries wherever is closest or cheapest, and if you happen to earn frequent flyer points on top, that’s good enough?