IHG Rewards Club revamp: Spire Elite VIP tier, 12 month point expiry

By Chris Chamberlin, July 10 2015
IHG Rewards Club revamp: Spire Elite VIP tier, 12 month point expiry

IHG is rejigging its Rewards Club loyalty program with a new VIP tier dubbed Spire Elite, along with revised qualification requirements for its existing Gold and Platinum levels.

Spire Elite will slot in above Platinum in the Rewards Club pecking order and be earned after spending 75 nights each year at hotels including InterContinentalCrowne Plaza and Holiday Inn, or notching up 75,000 ‘elite qualifying points’ in the same period.

Members who reach this level will not only pocket a special red Spire Elite card, they'll earn double points on all qualifying stays – a boost to the current Platinum bonus of 50%.

Also on the table: a choice between 25,000 bonus points when they qualify, or nominating a friend or family member for a free boost to Platinum status.

At the same time, Gold and Platinum status will be easier to reach for some, with Gold requiring just 10 hotel nights or 10,000 elite qualifying points and Platinum 40 nights or 40,000 elite points in a calendar year.

That’s down from 15 nights or 20,000 points for Gold and 50 nights or 60,000 points for Platinum, instead mirroring the same number of nights as needed for the chain’s existing ‘fast track’ offer, but without needing to stay with at least three or four different hotel brands each year.

Beginning in May 2016, IHG Rewards Club points will also expire if the member hasn’t earned or redeemed any points in the previous 12 months, bringing an end to the current rules whereby points never expire.

“These enhancements are just the start of a number of exciting new improvements we will be making to the programme in the coming months,” said Susanna Freer Epstein, IHG Senior Vice President of Customer Loyalty Marketing.

IHG will also make small changes behind the scenes, with members able to store their pillow preferences in their Rewards Club profile, which will automatically be attached to every IHG hotel booking a member makes.

Also read: IHG's Rewards Club loyalty scheme for Aussie travellers

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Chris Chamberlin

Chris Chamberlin is the Associate Editor of Executive Traveller, and lives by the motto that a journey of a thousand miles begins not just with a single step, but also a strong latte, a theatre ticket, and later in the day, a good gin and tonic.

Virgin Australia - Velocity Rewards

13 Jan 2014

Total posts 102

Hopefully this new tier brings with it some differentiation from platinum other than points earn 

Virgin Australia - Velocity Rewards Gold

04 Jul 2014

Total posts 132

Good to see that Gold will be an easier earn... That's all that prevents me from staying at IHG these days, as my Hilton Gold needs to be maintained also.

Qantas - Qantas Frequent Flyer

25 Mar 2014

Total posts 221

I wish they had more hotels in Australia.

No Darwin, Cairns, Brisbane and soon no surfers.

IHG will be very rare in Australia 

Qantas - Qantas Frequent Flyer

21 Mar 2011

Total posts 266

Ouch, in my state in Australia, there are only 2 IHG hotels, and they are not cheap to have to stay once a year, bugger that, IHG!

12 months expiry if no points added, does it include those like me on the lowest tier, ie, IHG Club?

Or only on higher tier members?

21 Sep 2012

Total posts 51

I've had my membership for years and not lost my points when I've had no stays in a year (as I mainly stay in Marriotts where I am gold) but not lost the points.

Air New Zealand - Airpoints

02 Jul 2015

Total posts 1

Big deal, not much recognition for increased points, looks like I revert to my other chain.

Qantas - Qantas Frequent Flyer

15 Jan 2013

Total posts 45

I'm not a marketing person, but the colour red? for your top tier? that looks the entry tier colour?


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