As part of a substantial brand refinement campaign Qantas has rolled out a fresh inflight safety video featuring the airline's new uniforms and a dominant splash of 'Qantas red'.
In a nod to the chic uniforms the video is titled 'Safety in Style'.
But the Flying Kangaroo has foregone the fancy tricks favoured by other airlines – most notably Air New Zealand, the undisputed champ of quirky safety clips, but also Virgin America with its recent Glee-like video.
Just like the latest Qantas TV commercial, it's very 'back to basics'.
"Our new cabin safety video reflects the positive changes we're making at Qantas" the airline says. "It marks a new chapter in our brand."
The video is now showing on Qantas domestic and international flights, but if you're so inclined you can watch it right here.
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