So swish: Sofitel SO/ Melbourne set to open in 2023

Australia's first SO-branded Sofitel pegs out a Melbourne CBD location overlooking Flagstaff Gardens.

By David Flynn, February 27 2020
So swish: Sofitel SO/ Melbourne set to open in 2023

It's not as if Melbourne has any shortage of upmarket hotels, but Australia's style capital is set to grow its luxury accommodation 'look book' with the arrival of Sofitel's SO/Melbourne in 2023.

Located on the corner of William and Franklin Streets, overlooking the city's historic Flagstaff Gardens on one side and with the Queen Victoria Markets tucked away on the other side, the SO/Melbourne will mark the Australian debut of the design-led brand.

The Sofitel SO/Melbourne, opening in 2023.
The Sofitel SO/Melbourne, opening in 2023.

The 288 "avant-garde" rooms and suites – some with outdoor terraces – will be part of a multimillion-dollar mixed-use urban regeneration project spread across two towers and a podium, with commercial offices, co-working space and ground floor retail. An existing heritage building will be incorporated into the lower level to reflect the site's diverse history.

The Sofitel SO/Melbourne, opening in 2023.
The Sofitel SO/Melbourne, opening in 2023.

Interiors styled by P49 will feature a signature club lounge and private meeting room, specialty restaurant/bar and sky deck, all-day dining & outdoor terrace, lobby lounge/café plus the obligatory ballroom, swimming pool, fitness centre and spa.

Sky gardens and lush landscapes will adorn the walls and interiors of the hotel, bringing a breath of fresh air into Melbourne and shaping the next chapter in architectural history for the city. 

“SO/Melbourne will bring a bold and playful energy to Melbourne, blending the brand’s vibrant luxury services with the heart and soul of the destination," says Simon McGrath, Chief Operating Officer Pacific, Accor, says “The demand for quality luxury hotels is at an all-time high, so the timing is right to introduce Australia to the audacious and fashionable SO/ Hotel brand."

Other SO properties opening their doors across Asia this year include Kuala Lumpur and  Samui, followed by the SO/Jakarta in 2021.

David

David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

30 Jan 2015

Total posts 24

Is this going to subsume the Radisson in that location or will that remain a separate property?

12 Oct 2018

Total posts 10

Next door to the Radisson. This is great news; the land has been a derelict block for years.


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