Truffle cheeseburgers and crispy popcorn chicken have landed on the menu at Virgin Australia’s lounges, courtesy of a partnership with Betty’s Burgers.
The Australia-born take on ‘fast casual’ burgers, which launched to immediate success in Noosa in December 2014, should sate the pre-fight hunger pangs of Virgin passengers travelling from Sydney, Melbourne and Brisbane.
(It seems Betty’s Burgers won’t be offered at Virgin’s airport lounges in Canberra, Adelaide or Perth, and Executive Traveller has asked the airline why this is.)
Virgin Australia describes the collaboration as “reimagining airline food”, and says a selection of Betty’s Burgers items will be available as dinner options every Thursday and Friday.
We expect they’ll prove a neat fit with Virgin’s mid-market demographic and also at the lounges themselves, which are progressively being made over with a relaxing casual vibe.
It’s also a neat fit for Bain Capital, which owns Virgin Australia and also holds a 70% share in Betty’s Burgers parent company Retail Zoo.
“We see the Betty’s brand as experimental and similar to Virgin Australia, it’s a brand that likes to do things differently and keep things fresh,” explains Betty's Burgers Managing Director Troy McDonagh.
“We love the idea of shaking up traditional lounge food with something fun and memorable.”
And onboard Virgin Australia flights, drinks and snacks from Boost Juice – also part of the portfolio at Bain Capital-backed Retail Zoo – will join the ‘buy on board’ economy menu.
“Betty’s Burgers and Boost Juice are such vibrant and energetic brands with an awesome range of products that Australians already love, and we are so proud to welcome them to the Virgin Australia family,” says Virgin Australia Group Chief Customer & Digital Officer Paul Jones.