Yes, Virgin Australia holds a trademark on ‘Mile High Club’

We wonder what Richard Branson had in mind when he laid claim to the catchy phrase?

By David Flynn, March 4 2022
Yes, Virgin Australia holds a trademark on ‘Mile High Club’

When Bain Capital swooped on Virgin Australia following the airline’s collapse in 2020 and subsequently promised to bring back some of that unique Virgin flair, we doubt this is quite what the private equity firm had in mind.

Yet there is it, sitting in the indisputable records of government agency IP Australia: Virgin Australia holds a protected trademark for ‘Mile High Club’. It’s trademark 918446, if you must know, and you can see it for yourself right here in the IP Australia database.

But Virgin’s claim to the Mile High Club predates Bain – it stretches back to the days of Richard Branson. Of course it does.

IP Australia reveals the trademark application was first filed in July 2002, in the earliest years of Virgin Blue, and covers ‘goods and services’ in the following category:

Air travel services; transport services in this class; air transportation services, including travel agencies, tour operators, reservation services and the conveying of passengers.

Virgin’s address on the trademark record remains listed as the inner-Brisbane suburb of Bowen Hills, the original Virgin Village campus which Virgin Australia left in September 2020 in favour of more modern and more centrally-located digs at Southbank.

Take note: almost everything about Virgin changed from 2002 to 2022, and its claim to the Mile High Club is up for renewal on July 1.

Yet while today’s Virgin Australia may have no plans for the catchy phrase, you have to admit it’s simply too good to let go…


11 Jul 2014

Total posts 785

That will be interesting how do you do trademark protection on "Mile High Club"

Virgin Australia - Velocity Rewards

24 Jan 2018

Total posts 576

For the avoidance of doubt, the Class 39 Trade Mark registration means the range of services in which it can be used WILL NOT cause a conflict with . . . how shall we say it . . . certain 'Gentlemen's Clubs' (Ah-hum).  

That said, I'm surprised they haven't registered "Virgin Valet" as a trade mark or business name.

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