The airline has conducted a series of invitation-only workshops to sound out current Qantas Premier platinum cardholders on the appeal of a more exclusive Qantas Premier black card aimed at high-spending high flyers.
According to an Australian Business Traveller reader who attended one of the closed-door sessions, the focus group polled cardholders on everything from additional perks which a Qantas Premier black card should deliver through to its appearance and how the card itself could convey a 'luxury feel'.
Approached for comment by Australian Business Traveller, a spokesperson for Qantas said the airline was "always testing concepts and ideas with our customers" but had no further information to share "at this stage."
Qantas' entry into the direct credit card space opened up a rich seam in the financial services market, where the airline estimates that over one-third of all credit card spending in Australia – which totalled $303 billion in 2016 – is already done on a Qantas-branded credit card.
Trumping the Qantas Premier platinum card with a Qantas Premier black card would seek to deliver an ever greater share of those profits into the coffers of the Qantas Loyalty group, and cracking the 'black formula' will be central to Qantas' uber-platinum play.
Black cards – which are already issued by major banks and American Express – typically partner higher annual fees with a higher earn rate of frequent flyer points per dollar, more generous access to airport lounges, free hotel room upgrades and in some cases complimentary airport limousine transfers.
We've got no doubt that Australian Business Traveller readers would be in Qantas' crosshairs for its Premier black card – this is, after all, a premium audience of high-earning and high-spending high flyers..
So it begs the question: what would you want to see from a Qantas Premier black card, compared to the current Qantas Premier platinum card and other black cards on the market?
Is Qantas planning a Premier Black credit card?
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