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Formatively known as the first of TAG Heuer’s 'Big Three', the Autavia has a history that is as rich as it is long.
With a collection name derived from its conceptual roots – automobile and aviation – the Autavia has positioned itself as being something likened to that of yesteryear’s more functional watches with its no-nonsense aesthetic.
Released at this year’s Baselworld watch show, the new Autavia Isograph collection is comprised of five stainless-steel models and two bronze pieces, giving the potential buyer plenty of options to choose from.
The bi-directional ceramic bezel comes in a variety of colour schemes, and while the 42mm wide case is only available in two materials, further customisation is offered from TAG Heuer with extensive strap options you can purchase your Autavia Isograph with, too.
There really is something for everyone with the Autavia Isograph.
Want your piece to have a smokey black dial, a brown calf-skin leather strap and a black ceramic bezel? Fancy a blue smokey dial, an orange highlighted NATO strap and a grey ceramic bezel? The Autavia Isograph can definitely cater for those very individual and very unique choices.
Beyond the Autavia Isograph’s innate ability to truly present itself as unique, there are some underlying traits that will be apparent throughout each model.
First among them is the Autavia's iconic genome. Its aesthetic is one that is quite gentle, approachable, reminiscent of watchmaking of the past, wearable and relevant to the visual demands driving today’s market.
Then there is the obvious vintage-esque appeal of the Autavia Isograph. This is no more evident than through the dial, with the bold luminescent-filled hour numerals, the broadly shaped hands and the arrow-tipped seconds hand.
The enlarged crown, slim bezel and twisted lugs round off what is, to me, a very appealing look.
Finally, the distinctive nature of any TAG Heuer piece is a solid all-rounder. This quality is the one that resonates the most with the Autavia Isograph: it's a very easy watch to wear every day, functionally and from a sizing perspective.
Dress it up with a leather band, or wear it more casually with a stainless-steel bracelet or NATO strap, the Autavia Isograph is well versed regardless of the setting in which it is worn in.
The TAG Heuer Autavia Isograph will be available from June of this year and will be priced from $4,550.