Virgin America's pocket-sized boarding pass

By David Flynn, May 27 2014
Virgin America's pocket-sized boarding pass

Virgin America has unveilled a redesigned boarding pass designed to easily slip into a traveller's pocket.

Intended for printing at the office or home as part of online checkin, the single sheet folds down to a quarter of its full size while still retaining the key travel data on the front with the code needed for airport scanning of the pass on the back.

It's a very practical twist on the whole boarding pass 2.0 concept, which in recent years has seen several concepts offered to make the traditional boarding pass more user-friendly.

Read: Should airlines redesign your boarding pass to look like this?

But if you think a pocket-sized boarding pass is something, check out the Virgin America's new-look website which went live over the weekend.

It's still an 'under the radar' beta running alongside the much more staid virginamerica.com site, but is intended to make the online booking process easier, faster and 'fun-erer', Virgin America claims.

“We make getting there fun. Why shouldn’t booking be fun too? With playful avatars, a sleek simple design, mood-lit inspired colours and a cheeky sense of humour, we’re the life of the airline industry website party."

Click here for a quick walkthrough of the new site's design concepts.

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David

David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

QFF

12 Apr 2013

Total posts 1446

Long overdue - current style is way too uncomfortable!

undertheradar Banned
undertheradar Banned

28 Oct 2011

Total posts 662

wow..have we really become that stupid/lazy that we need to be shown how to fold an A4 piece of paper ...ive been floding my A4 copies of my airlines boarding pass..showing the info required for boarding... for years...without any issues!!

Qantas - Qantas Frequent Flyer

17 Aug 2012

Total posts 2223

The trick here is that you don't need to unfold it.

undertheradar Banned
undertheradar Banned

28 Oct 2011

Total posts 662

as i said...i fold in a manner that shows the info on the paper required to board without unfolding...and still ends up being the same size as this 'innovation'...this 'innovation' still requires folding!!! ... but now we are told 'how to do it' with perforations!! lol

 

undertheradar Banned
undertheradar Banned

28 Oct 2011

Total posts 662

and as you can see on the video...he still folds the paper twice to achieve the desired 'pocket size'...oooops i do 3 folds...im wasting my time doing an extra fold..lol

undertheradar Banned
undertheradar Banned

28 Oct 2011

Total posts 662

and then i might endure the pain/inconvenience of unfolding once if required... OMG

Qantas - Qantas Frequent Flyer

17 Aug 2012

Total posts 2223

Please excuse me while I drown myself in something.

Singapore Airlines - KrisFlyer

14 Jan 2014

Total posts 316

I suggest tequila.... It's a cure all for these types of situations ;-p

01 Feb 2012

Total posts 370

don't think you understand how vines work....

Qantas - Qantas Frequent Flyer

25 May 2012

Total posts 582

Is it actually A4 or Letter sized? This is a US carrier afterall...

Qantas - Qantas Frequent Flyer

17 Aug 2012

Total posts 2223

Doesn't matter - as long as you can scale it up/down as necessary. It's basically two screenshots from a Passbook sort of thing, and it's very neat - a damn sight better than printing off a full A4, folding it, then unfurling the Scroll of Passage when at the gate.

I like this.

Qantas - Qantas Frequent Flyer

25 May 2012

Total posts 582

Actually, QR barcodes are meant to be square so should the boarding pass be scaled to fit the page dimensions it could stretch the barcode beyond machine-readability, though I concede it probably wouldn't affect scaling between A4 & Letter.

Likewise, BCBP (the normal 2D barcode embraced as the industry standard) can suffer the same affliction for print at home boarding passes.

Qantas - Qantas Frequent Flyer

17 Aug 2012

Total posts 2223

Yes, you're quite right, but letter to A4 shouldn't be too serious. I can see problems going up/down to legal, though.

Qantas - Qantas Frequent Flyer

25 Sep 2013

Total posts 1235

Neat.

Virgin Australia - Velocity Rewards

21 Aug 2013

Total posts 135

That little blobby, yellow guy on their website looks like the Metro "Dumb Ways To Die" character!

undertheradar Banned
undertheradar Banned

28 Oct 2011

Total posts 662

funny how we've moved from the original boarding pass (thicker paper/cards)...to now complaining about the size of a piece of thin paper that must be easy to fold/stow in your pocket and present for boarding...  gotta love 'progress'

Qantas - Qantas Frequent Flyer

29 Jun 2013

Total posts 367

well done Virgin America

Virgin Australia - Velocity Rewards

07 Jan 2014

Total posts 29

I love how airlines are trying to make the mundane things more fun. More companies (I'm looking at you banks) need to get onto this! 

Qantas - Qantas Frequent Flyer

17 Aug 2012

Total posts 2223

CommBank introduced cardless cashout (requires an app).

Virgin Australia - Velocity Rewards

07 Jan 2014

Total posts 29

I did see that but haven't tried it yet.

What I was getting at though was making boring mundane tasks on the website more interesting - like what Virgin Atlantic has done with bookings. 

05 Jun 2012

Total posts 31

A credit card style boarding pass would be the most convenient way really.

Qantas - Qantas Frequent Flyer

17 Aug 2012

Total posts 2223

Qantas has that.

05 Jun 2012

Total posts 31

Is it a single use one or something linked to the FF membership card?

Qantas - Qantas Frequent Flyer

25 Sep 2013

Total posts 1235

Your QFF card becomes your boarding pass (for domestic flights).


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