Virgin Australia's Velocity Frequent Flyer program has topped the six million member mark, following a sign-up surge fuelled by the scheme's alliance with BP.
Velocity experienced a peak flow exceeding 40,000 new members per week due to the 'points for petrol' partnership, which has reportedly also increased BP's share of the overall market.
Velocity CEO Karl Schuster is now teasing "something big" for the Velocity/BP playbook in the months ahead as he works to reach seven million members by 2017.
Qantas reported membership of its Qantas Frequent Flyer scheme stood at 11.2 million members in its half-year financial results.
Velocity was last week gonged as Program of the Year in the Middle East & Asia/Oceania category at the 28th annual Freddie Awards, which sees three million frequent flyers around the world vote for their favourite scheme.
Velocity also won Best Redemption Ability and Best Customer Service, both in the Middle East & Asia/Oceania region.
Follow Australian Business Traveller on Twitter: we're @AusBT