"Hours of silence" because we've actually got other things keeping us busy.
No advertisement on AusBT should be taken as implying we endorse that advertiser - that's a pretty silly concept, to be honest. Does the advertising on any TV channel, in any newspaper or magazine imply that broadcaster or publisher endorses that advertiser? Of course it doesn't.
As long as a company is operating within appropriate & applicable laws, and its material is not in breach of industry codes such as decency and fair trade, their advertisements are welcome here.
I think people on this site fail to remember that it is a FREE service (to us) these guys are putting on and they do a great job of it. If you don't like the content or the way they are doing it, don't use you it or start your own site. I can't believe the number of people attacking the owners of this site. It's not like this is a service you are entitled to be provided.
What really surprises me is the number of 'business travellers' visiting this website who are not aware how the major internet advertising model works, especially when if considering the new business models of the last 10 or so years, this is up there with the most successful, if not the number 1.
Advertising on AusBT is not product placement nor 'embedded marketing'. The ads are exactly that – ads. Nothing more and nothing less.
As to what Vogue magazine would do, that's a matter for them (but I expect Target would not have the money to advertise in Vogue, nor would they want to).
It's like seeing a State Transit Authority bus adorned with a GTA V ad and being outraged that STA is condoning recreation in the form of driving around like a lunatic and shooting people at random.
As i read it from Davids statement anyone at anytime can advertise on this site as long as you comply will the applicable laws he lists.Well lets open it right up and tell us does ABT reserve any rights.
>"Hours of silence" because we've actually got other things keeping us busy.
I guess concerns expressed by we mere mortals aren't really that important.
>Does the advertising on any TV channel, in any newspaper or magazine imply that broadcaster or >publisher endorses that advertiser? Of course it doesn't.
You know that's disingenuous. Ads are frequently rejected for failure to meet the editorial policy of the media outlet. Ergo, running an ad can readily be interpreted as being in accord with editorial policy. What is the ABT editorial policy David - where can we read it?
"I guess concerns expressed by we mere mortals aren't really that important." - attending to a minor post on Q&A versus checking overnight news feeds, writing up stories for the front page (such as breaking the QF 'no F' for HKG story), setting up more stories for later this week, co-ordinating a reader contest to win a trip for two around the world, attending the opening of Etihad's new Sydney Airport lounge and doing an interview with Etihad CEO James Hogan. Yeah, you're right, none of that is more important than answering your question. It's just stuff which happens to be what AusBT is actually all about. If you can't handle not being my top priority, that's not my problem.
"Ergo, running an ad can readily be interpreted as being in accord with editorial policy" - I disagree entirely. But I've only been a journalist and editor for a few decades, only worked at the likes of SMH and ACP and won awards for my work at both, so what would I know about editorial and advertising.
"What is the ABT editorial policy David - where can we read it?" AusBT editorial policy is as explained earlier.
Robert, are you on this thread to discuss online advertising on AusBT and the policies and implications thereof, or are you here to heckle the AusBT team?
David
David
Member since 24 Oct 2010
Total posts 1,020
"Hours of silence" because we've actually got other things keeping us busy.
No advertisement on AusBT should be taken as implying we endorse that advertiser - that's a pretty silly concept, to be honest. Does the advertising on any TV channel, in any newspaper or magazine imply that broadcaster or publisher endorses that advertiser? Of course it doesn't.
As long as a company is operating within appropriate & applicable laws, and its material is not in breach of industry codes such as decency and fair trade, their advertisements are welcome here.
CBRQF
CBRQF
Qantas - Qantas Frequent Flyer
Member since 28 Jul 2011
Total posts 54
Totally agree!
I think people on this site fail to remember that it is a FREE service (to us) these guys are putting on and they do a great job of it. If you don't like the content or the way they are doing it, don't use you it or start your own site. I can't believe the number of people attacking the owners of this site. It's not like this is a service you are entitled to be provided.
Keep up the great work guys!
curly
curly
Qantas - Qantas Frequent Flyer
Member since 07 Mar 2014
Total posts 22
Absolutely, I think a little common courtesy is required when we're given the privilege of a free and interactive forum.
It isn't too difficult to give constructive criticism in a polite fashion.
Top job as always David, Chris et al!
paa
paa
Member since 21 Dec 2012
Total posts 43
David, fully agree with your response.
What really surprises me is the number of 'business travellers' visiting this website who are not aware how the major internet advertising model works, especially when if considering the new business models of the last 10 or so years, this is up there with the most successful, if not the number 1.
TheRealBabushka
TheRealBabushka
Member since 21 Apr 2012
Total posts 2,058
David,
To what extent does advertising banners on Ausbt constitute Product Placement or Embedded Marketing?
I draw a parallel: Would Vogue magazine include advertising from Target or Kmart?
David
David
Member since 24 Oct 2010
Total posts 1,020
TRB: interesting question, and easy answer.
Advertising on AusBT is not product placement nor 'embedded marketing'. The ads are exactly that – ads. Nothing more and nothing less.
As to what Vogue magazine would do, that's a matter for them (but I expect Target would not have the money to advertise in Vogue, nor would they want to).
TheRealBabushka
TheRealBabushka
Member since 21 Apr 2012
Total posts 2,058
Yes, but if Kmart or Target has the budget, would Vogue accept them as an advertising partner?
That is the essence.
watson374
watson374
Qantas - Qantas Frequent Flyer
Member since 17 Aug 2012
Total posts 1,285
With all due respect, they're just ads.
It's like seeing a State Transit Authority bus adorned with a GTA V ad and being outraged that STA is condoning recreation in the form of driving around like a lunatic and shooting people at random.
I had to draw the parallel, sorry.
AlG
AlG
Member since 04 Nov 2010
Total posts 155
Isn't that a question for Vogue magazine?
reno
reno
Qantas - Qantas Frequent Flyer
Member since 20 Sep 2013
Total posts 317
As i read it from Davids statement anyone at anytime can advertise on this site as long as you comply will the applicable laws he lists.Well lets open it right up and tell us does ABT reserve any rights.
wilsoni Banned
wilsoni Banned
Qantas - Qantas Frequent Flyer
Member since 28 Sep 2011
Total posts 302
>"Hours of silence" because we've actually got other things keeping us busy.
I guess concerns expressed by we mere mortals aren't really that important.
>Does the advertising on any TV channel, in any newspaper or magazine imply that broadcaster or >publisher endorses that advertiser? Of course it doesn't.
You know that's disingenuous. Ads are frequently rejected for failure to meet the editorial policy of the media outlet. Ergo, running an ad can readily be interpreted as being in accord with editorial policy. What is the ABT editorial policy David - where can we read it?
David
David
Member since 24 Oct 2010
Total posts 1,020
"I guess concerns expressed by we mere mortals aren't really that important." - attending to a minor post on Q&A versus checking overnight news feeds, writing up stories for the front page (such as breaking the QF 'no F' for HKG story), setting up more stories for later this week, co-ordinating a reader contest to win a trip for two around the world, attending the opening of Etihad's new Sydney Airport lounge and doing an interview with Etihad CEO James Hogan. Yeah, you're right, none of that is more important than answering your question. It's just stuff which happens to be what AusBT is actually all about. If you can't handle not being my top priority, that's not my problem.
"Ergo, running an ad can readily be interpreted as being in accord with editorial policy" - I disagree entirely. But I've only been a journalist and editor for a few decades, only worked at the likes of SMH and ACP and won awards for my work at both, so what would I know about editorial and advertising.
"What is the ABT editorial policy David - where can we read it?" AusBT editorial policy is as explained earlier.
moa999
moa999
Qantas - Qantas Frequent Flyer
Member since 02 Jul 2011
Total posts 835
Totally agree with David.
Most of the readers come here to read the articles, and ocassionally the forums.
Would much prefer that AusBT outsource ad sales, placement, proofing, yada, yada and concentrate on the stuff that actually draws people to the site.
Personally I am attuned to ignoring webads and getting to the content.
reno
reno
Qantas - Qantas Frequent Flyer
Member since 20 Sep 2013
Total posts 317
Wilsoni,
You got him.A disappointing responce.But what is real sad is your question was never answered by David or ABT.
watson374
watson374
Qantas - Qantas Frequent Flyer
Member since 17 Aug 2012
Total posts 1,285
"You got him."
Robert, are you on this thread to discuss online advertising on AusBT and the policies and implications thereof, or are you here to heckle the AusBT team?