These customers are likely to have the following objectives, needs, financial situation and must meet the eligibility criteria for this product:
Objectives and Needs
- Require a revolving credit facility with a convenient way to make payments and access cash by using the card attached to the facility
- Ability to earn awards points when spending on their card
- Ability to pay no monthly fee
- Access to interest free days on purchases
- Access to different insurance options and extended warranty
- Does not want to incur international transaction fees
- Access to spend and security controls
Financial Situation
The financial situation of the target market are customers that:
- meet CBA’s credit assessment criteria which includes demonstrating the capacity to service the credit card without substantial hardship
- Choose a credit limit typically above $3,000
- will pay a higher interest rate
- will pay a higher monthly fee (if criteria is not met for the fee waiver)
Eligibility Criteria
To hold this product, customers will need to satisfy certain eligibility criteria, including that customers must:
- be individuals aged 18 years or older
- have an Australian residential address
- meet CBA’s credit assessment criteria which includes demonstrating the capacity to service the credit card without substantial hardship.