Member since 05 May 2012
Total posts 12
Attended a 2hr market research focus group tonight for Qantas...$200 incentive for each of the 16 participants. We had to develop rival pitches based upon the idea of either Home, Spirit and Professionalism. Cuts are being made but certainly not in the creative/marketing quarters...Interesting times.
*Spirit or Professionalism
Qantas - Qantas Frequent Flyer
Member since 20 Sep 2013
Total posts 317
I did a similar focus group about 2 years ago.Each of our group tried out five of what were described potential International Business seats concepts.I can tell you each seats looked nothing like the business class seats they offer today or the new A330 suites as presented by Qantas to the ABT.One of the seats i tried was in my opinion much more comfortable in all modes, in particular lie flat.Allways wondered were that seat went !
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Attended a 2hr market research focus group tonight for Qantas.
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