Forced out of overbooked Cathay Pacific business class

Almost all airlines overbook, and they do it in all classes. Emirates is probably the most notorious here - when I was checking in at DXB, I was told they had overbooked the aircraft by more than 30 people!!

It can be a hard spot to be in, but they really should ask ALL the passengers who would like to either change flights/days of travel, or accept some form of compensation to be downgraded - this idea that some of them have that they just target one passenger (because they're on an award ticket, or they're a solo traveller, etc) sucks. I was once told I "had been selected to be downgraded"!!!