Uber is expanding its Uber Travel feature for UK customers, letting users book and manage trips from London to Europe.
Users will be able to purchase Eurostar rail tickets from London to destinations including Paris, Brussels and Amsterdam, the company said in a statement on Wednesday.
The Uber app will also automatically import trip plans from users’ email accounts so that bookings for dining and accommodation can be viewed in one place via a deal with Google’s Gmail service.
The high-speed rail link between London and Paris is enjoying a dramatic boost in popularity as travellers avoid the logjam at airports as thousands of flights continue to be scrapped amid a staffing crisis.
Uber’s longer-term goal is to become a travel “super app” through which customers can book long-distance travel on planes, trains and buses.
A pilot project being launched in the U.K. will integrate offers from travel partners into Uber’s app “to create a seamless door-to-door travel experience,”explains Jamie Heywood, Uber’s regional general manager for U.K., Northern and Eastern Europe.
“You have been able to book rides, bikes, boat services and scooters on the Uber app for a number of years, so adding trains and coaches is a natural progression,” he said. Eventually, Uber will also offer hotel bookings.
Uber won’t provide the travel service itself, but will team up with third-party booking agencies to facilitate the sale of tickets; the company will make money by collecting a service fee from the bookings.
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