Member since 21 Apr 2012
Total posts 2,058
David, could you please write an article that explains the logic and math behind the S-Curve theory. Origins, background, assumptions, criticisms etc.
It would be interesting to understand and discuss the theory behind the 65% market share rule.
Member since 24 Oct 2010
Total posts 1,008
TRB: don't expect to see me write that article, it's just way too 'aviation industry' for AusBT. This is something you will more likely see on CAPA or some aviation/analysis blogs.
Thanks David. Appreciate the candour.
Member since 01 Feb 2012
Total posts 218
TRB - did u also just read the article by Adele Ferguson in the smh?
Sounds like something made up by a management consultant.
Member since 08 Aug 2012
Total posts 6
The last article on this page might be helpful, "Does the S-Curve still exist?".
Qantas - Qantas Frequent Flyer
Member since 17 Aug 2012
Total posts 1,285
I'm pretty sure the 65% market share 'line in the sand' was derived from a number pulled out of the air during an executive 'strategy session' (i.e. at the pub).
Hi Guest, join in the discussion on
David, could you please write an article that explains the logic and math behind the S-Curve theory.
Already have an ET account? Log in below.
Signing up with Executive Traveller only takes a second and lets you
interact with our community. It's completely free and we'll never pass your information on to
Didn’t receive an activation email? Resend one to yourself here.
If you’ve forgotten your password, simply enter your email address
below, then click 'Submit'. We’ll send you an email to re-activate your account and enter a new password.
If you have not received the activation email, simply enter your email address below, then click 'Submit'. We’ll send you an email containing the activation link.
Subscribe to our free newsletter and get the latest news, reviews, tips and more sent straight to your inbox