David, could you please write an article that explains the logic and math behind the S-Curve theory.

5 replies

TheRealBabushka

Member since 21 Apr 2012

Total posts 2,060

David, could you please write an article that explains the logic and math behind the S-Curve theory. Origins, background, assumptions, criticisms etc.

It would be interesting to understand and discuss the theory behind the 65% market share rule.

David

Member since 24 Oct 2010

Total posts 992

TRB: don't expect to see me write that article, it's just way too 'aviation industry' for AusBT. This is something you will more likely see on CAPA or some aviation/analysis blogs.

TheRealBabushka

Member since 21 Apr 2012

Total posts 2,060

Thanks David. Appreciate the candour. 

spinoza

Member since 01 Feb 2012

Total posts 218

TRB - did u also just read the article by Adele Ferguson in the smh?

Sounds like something made up by a management consultant.

mzelas

Member since 08 Aug 2012

Total posts 6

The last article on this page might be helpful, "Does the S-Curve still exist?".

https://www.iata.org/publications/economics/market-issues/pages/profitability.aspx

watson374

Qantas - Qantas Frequent Flyer

Member since 17 Aug 2012

Total posts 1,293

I'm pretty sure the 65% market share 'line in the sand' was derived from a number pulled out of the air during an executive 'strategy session' (i.e. at the pub).

Hi Guest, join in the discussion on David, could you please write an article that explains the logic and math behind the S-Curve theory.

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