Member since 21 Apr 2012
Total posts 2,059
David, could you please write an article that explains the logic and math behind the S-Curve theory. Origins, background, assumptions, criticisms etc.
It would be interesting to understand and discuss the theory behind the 65% market share rule.
Member since 24 Oct 2010
Total posts 988
TRB: don't expect to see me write that article, it's just way too 'aviation industry' for AusBT. This is something you will more likely see on CAPA or some aviation/analysis blogs.
Thanks David. Appreciate the candour.
Member since 01 Feb 2012
Total posts 218
TRB - did u also just read the article by Adele Ferguson in the smh?
Sounds like something made up by a management consultant.
Member since 08 Aug 2012
Total posts 6
The last article on this page might be helpful, "Does the S-Curve still exist?".
Qantas - Qantas Frequent Flyer
Member since 17 Aug 2012
Total posts 1,285
I'm pretty sure the 65% market share 'line in the sand' was derived from a number pulled out of the air during an executive 'strategy session' (i.e. at the pub).
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David, could you please write an article that explains the logic and math behind the S-Curve theory.
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