Virgin Australia's new A330 won't be fitted with a new business class product.

Looks like the new A330 for VA won't be fitted with a new Business class product, if the information from Australian Aviation website is accurate "Virgin spokesperson Luke O’Donnell said the new aircraft would have an identical on-board product to Virgin’s five other A330s"! So it appears that Borghetti may have been pulling a Joyce and revealing the info a little prematurely.

SaltyJ: John Borghetti never said the new A330 would be fitted with the new business class seats, not did anybody else at Virgin for that matter.

My mistake David, it's just in your report "Virgin Australia confirms new domestic, international business class" the language used is very open to interpretation. "Virgin Australia will launch new business class seats across.......routes next month" I understand now that you are referring to VA "pulling back the curtain" so to speak on which product will be used, but when you launch a rocket or a life boat, the launching isn't about the lead up to the launch and which rocket will be used etc, it is the actual launching of the rocket. VA are more launching a publicity event to unveil the product they will be using, they are not launching the use of the seats themselves. It's somantics really.

Also the use of "Virgins new A330 and B777 businsess class will be unveiled when the airline takes delivery of its newest A330...." is ambiguous and I think was perhaps meant to be interpreted as, the new A330 would have the new seat.The two are mutually exclusive but you blurred the lines there, perhaps to whet peoples apetite for the next article. Kudos

Hi SaltyJ: you're right that 'launch' has varied meanings. In the product world - and this applies to airline seats as much as, say, iPhones – the launch of something doesn't always mean it is actually available at that time. Apple 'launched' the iPhone 6 two weeks ago but it didn't go on sale for about a fortnight after. It's sure a bit of an oddity!

As to my line that "Virgin's new A330 and B777 business class will be unveiled when the airline takes delivery of its newest A330" – yes, it can be interpreted as "the A330 will have the new seat" or "the new seat will be revealed in conjunction with the A330's delivery". That was a deliberate blur, because at the time it hadn't been revealed if it was A or B, so the article was written to be accurate in either event.

No worries David. So you write an article to allude to the fact that the new A330 might possibly have new business class seats and make people think that, then when someone infers that but finds out the new A330 will not have new seats you point out that no-one ever said that they would. And for the record I didn't say that JB or anyone from Virgin said there would be new seats on the A330, I said on finding out they would not be present that perhaps JB was a bit keen with his letting the secret out of the bag.