Member since 24 Apr 2014
Total posts 230
Have you noticed in some publications when Reviewers rate an Air route they travel on, that the fare is paid by the hosting airline? How can that be Kosher?
Member since 14 Jun 2013
Total posts 109
I think that almost every publication which reviews a flight does so on an airfare paid by the airline simply because there's no way they could afford to pay for it themselves, unless it's a writer flying economy on their own holiday!
How can it be 'kosher'? Well you have to accept that the writer is going to write a fair report and not be swayed by the 'free' flight. I suppose some publications are more trustworthy than others. If they don't report honestly you won't trust them in future.
Yes but surely the Airline word up their staff in advance that someone is reviewing them that day?
Qantas - Qantas Frequent Flyer
Member since 25 Sep 2013
Total posts 374
Of course! Hence read the review with a (liberal) pinch of salt.
Member since 24 Oct 2010
Total posts 997
Not always, and even if they did, that can't change core elements such as the seat, comfort and arguably some meals. Journalists are trained to be impartial, and our first duty in reporting is to the readers who create the audience which advertisers want to reach. For us it's all about being fair, balanced and objective.
Member since 07 Oct 2012
Total posts 761
Which was my point yesterday with the whole travelex 'saga'. But at the end of the day, I've read enough reviews here to see that Ausbt mentions positives and negatives...
But let's take a reality check for 2 seconds... this is Ausbt, they are reviewing airlines and associated products. This is not investigative journalism. They are not exposing corruption or going to change the world. Whether the airline pays for the seat or not, who really cares?
There is enough information out there that we can do our own research. I come here because I find out information pretty quickly, I appreicate the manner reviews are written and the photos that come with them. If a product gets a good review, it will never be the sole reason why I buy that product.
I'm not sure where this current "transparency push" came from... but seriously, surely there are more important things to worry about.
Qantas - Qantas Frequent Flyer Platinum
Member since 07 Feb 2013
Total posts 431
I'm yet to see an overly negative review on a flight where the 'journalist' (term used loosely) was a paid guest of the airline.
Hi Guest, join in the discussion on
Already have an ET account? Log in below.
Signing up with Executive Traveller only takes a second and lets you
interact with our community. It's completely free and we'll never pass your information on to
Didn’t receive an activation email? Resend one to yourself here.
If you’ve forgotten your password, simply enter your email address
below, then click 'Submit'. We’ll send you an email to re-activate your account and enter a new password.
If you have not received the activation email, simply enter your email address below, then click 'Submit'. We’ll send you an email containing the activation link.
Subscribe to our free newsletter and get the latest news, reviews, tips and more sent straight to your inbox