Accor is adding Grab to its roster of partners in the hotel chain's newly-minted ALL loyalty program, with the ride-sharing and meal-delivery service's own GrabRewards Points able to be converted into ALL points.
The Singapore-based Grab has usurped Uber to become the dominant ride-sharing service in South-East Asia and has added GrabFood for meal deliveries, a GrabExpress courier service and a cashless GrabPay Wallet to its retinue.
“GrabRewards is the perfect partner for ALL, especially in South East Asia, where both companies have a strong and fast-growing presence," said Michael Issenberg, Chairman & CEO Accor Asia Pacific, in welcoming this latest alliance.
"We know our ALL members are big users of GrabRewards and they will be able to seamlessly order cars when they travel, arrange deliveries and process payments via the GrabRewards app."
The 'exchange rate' is set at 1,900 GrabRewards Points for 160 ALL Points, although it'll take quite some time to amass that many GrabRewards Points if you're using Grab just for being shuttled around town or between the city and the airport.
There's no indication of reciprocal status between GrabRewards and ALL, which would definitely increase the value of the partnership if the top tiers of ALL included Gold or Platinum GrabRewards status for added perks on the road.
ALL – which stands for Accor Live Limitless – has also established similar partnerships with Qatar Airways, Air France-KLM and Priority Pass. In the case of those airlines, ALL points can be respectively exchanged for Qmiles and Flying Blue miles, and vice versa.