Virgin Australia, Air New Zealand to forge new partnership
Velocity points, status credits and lounge access are back on the table for AU-NZ flights.
Former partners Virgin Australia and Air New Zealand are hoping to re-establish their relationship under a new trans-Tasman alliance.
The arrangement would see VA flight numbers attached to Air New Zealand flights between Australia and Auckland, Wellington and Christchurch.
Passengers would be able to earn Velocity points and status credits on those VA-NZ flights, and also use their Velocity points to book those Air New Zealand flights.
Velocity Golds and Velocity Platinums, along with members of the invitation-only Beyond program, would also enjoy access to the Kiwi carrier’s lounges when flying between Australia and New Zealand.
The airlines this morning confirmed their plans to apply to the regulatory bodies of their respective countries – the Australian Competition and Consumer Commission and New Zealand Ministry of Transport – “to enter into a unilateral trans-Tasman codeshare agreement.”
The move would help fill the holes in Virgin Australia’s NZ network since Virgin abandoned all flights to Aotearoa, except for the popular tourist magnet of Queenstown, to focus on its core domestic services.
“This codeshare agreement would complement Virgin Australia’s popular direct Queenstown services by expanding our trans-Tasman footprint with a world-class partner airline our customers know and love,” says Virgin Australia Chief Strategy and Transformation Officer Alistair Hartley.
Virgin Australia and Air New Zealand enjoyed a long and deep partnership until October 2018, when the Kiwi carrier pulled out of the alliance over disagreement with Virgin Australia’s direction under then-CEO John Borghetti.
Qantas unexpectedly swooped in to ink a new alliance with the Star Alliance member, although this was restricted to a codeshare on domestic flights within Australia and New Zealand, rather than flights between the two countries.
Executive Traveller understands the Qantas-Air New Zealand domestic partnership will not be impacted by the new trans-Tasman agreement between Virgin Australia and Air New Zealand.
24 Aug 2011
Total posts 1210
Common sense finally prevails....how long until we hear that Star are interested in getting VA in as a member?
Qantas - Qantas Frequent Flyer
29 May 2020
Total posts 31
Has to be a matter of time. With SQ/ANA/UA/NZ/AC all partners you'd hope they would encourage membership.
11 Sep 2015
Total posts 219
Star Alliance will always be interested in getting VA as a member, but it's not up to them, it's up to VA. Alliance membership would be a huge win for Virgin, both in terms of making Velocity much more appealing and also powering up a really global international network including lounge access, BUT it's also very expensive, so unless Bain decides they can see an undeniable 'business case' for this in terms of driving revenue to offset the cost of alliance membership, I can't see this happening, at least until after the planned IPO next year. Also if Qatar Airways became an investor in Virgin I don't reckon it would allow Star Alliance membership to go ahead. And NO, Qatar is not about to leave OneWorld and join Star Alliance itself.
Qantas - Qantas Frequent Flyer
04 Nov 2017
Total posts 325
Also keeping in mind applying for Star Alliance is a very long process (and isn't a simple "you're in" after approval from members). This process also requires spending CapEx to upgrade computers to match with the Star Alliance network alongside some signage changes, plus the (ongoing) membership fees which can be expensive depending on an airlines' circumstances. This process would likely take between 18 months to 2 years from the initial application.
I can't see Bain spending the CapEx on alliance membership, pre-IPO and will most likely move the Airline Alliance issue to whoever the incoming part-owner may be post-IPO. Although I'd agree if Qatar Airways ends up with a stake in Virgin post-IPO, it's probably safe to say Alliance membership would be off the cards for the foreseeable future under a hypothetical QR part-ownership.
Virgin Australia - Velocity Rewards
24 Jan 2018
Total posts 710
You raise some really interesting logistical issues DanV, that I'd have not considered on my own. Thinking thru some of them, wouldn't the 'computer cost' be limited to software licensing fees (if any)? From memory, most counter-top hardware is a Windows-based box, not a proprietary operating system unique to the airline industry (but I'm relying on memory here, so a big '?' needs to be added). Signage (hard and soft) would be a real cost, that's true.
As for Qatar, I'm sure they'd always be benchmarking the cost-reward benefits of OW v the SA (and, perhaps, SkyTeam) alternatives and, if the outcome and partnership benefits shifted away from OW, they'd be ready to shift 'with haste'. Even if Qatar did have a seat at the VA Board table, it might be to their strategic benefit (i.e. useful competitive tension with OW) if they didn't block VA joining SA? Or have I over simplified it somewhat?
03 Jun 2019
Total posts 28
100% agree with LostInTransit. Unless VA plans to have an extensive hub-and-spoke network with significantly more international routes, joining Star will simply make VA another Czech Airlines.
24 Aug 2011
Total posts 1210
Were VA to join Star, and it remains just a rumour and nothing more, it would be of mutual benefit even though it is highly unlikely VA has much interest in ever returning to long-haul international routes.
For VA, it would mean they could offer their customers a more consistent product globally overcoming the recognition their status pax often have in far-flung places where the existing bilateral partnerships are sometimes not immediately known.
For Star generally, the benefit would be to fill in a big hole in their global network. Star are dominant in Europe, has a great presence in Asia, America and Africa but has no domestic coverage in Australia. and hasn't since AN went under in 2001. Most Star carriers flying to AU have got around this by setting up a bilateral partnership with VA but it is not the same
The Star entry and annual fees remain a sticking point and, correctly, you point out it is something that will wait until the VA ownership situation changes but I doubt Qatar would be perturbed providing they retain their preferred status within VA.
Qantas - Qantas Frequent Flyer
04 Nov 2017
Total posts 325
Considering Qatar's situation is currently unique from the others (i.e the Bilateral rights) and it shows no signs of slowing down, this is despite the long serving CEO (Al Baker) deciding to 'move on' elsewhere in the Qatar Government.
I would assume Qatar would be keeping all allowable options open, and that includes investigating taking a stake into VA to get around the current Qatar-Australia bilateral, although it would mean QR having to lease out WB aircraft to VA to operate those services under a hypothetical damp-lease arrangement (would assume the pilots are from QR but the FAs are from VA).
Virgin Australia - Velocity Rewards
15 Oct 2018
Total posts 3
Really looking forward to this coming into fruition. Any thoughts on long this application process takes?
24 Aug 2011
Total posts 1210
I imagine the competition authorities will pretty much wave it through. It is hard to see anyone coming up with a reasonable reason for rejection given it does not decrease competition on the Tasman in any way
11 Sep 2015
Total posts 219
There's usually a period where submissions are asked for, to cover any objections usually, but even if Qantas objected I can't imagine that carrying much weight. But with Christmas only a few weeks away I don't expect a decision would be made until Jan or even Feb next year.
15 May 2019
Total posts 10
So Virgin customers flying Business to NZ, will finally have access to a lounge
24 Aug 2011
Total posts 1210
Yes but, at the moment, apart from Queenstown, there are no Virgin routes to New Zealand anyway.
It will be interesting to see if the airlines to allow VA pax heading elsewhere, such as Fiji or Bali, to access the NZ Lounges in Australian terminals. It is really a fee for service arrangement so will be determined if VA is willing to pay NZ a fee for each VA pax that enters.
Virgin Australia - Velocity Rewards
24 Jan 2018
Total posts 710
Happy for it to be a fee for service when not flying on ANZ metals, but assume ANZ would limit the offer to Golds and Plats. After all, the added usage would only deliver economies of scale and better operating hours to ANZ's BNE/MEL/SYD lounges and bring in more potential flyers 'next time'.
03 Oct 2021
Total posts 5
In Syd if your flying Qatar Airways internationally you can use the air NZ lounge for Gold's and platinum membership as Qatar has an agreement with Air NZ that happened back in March this yr I used it when I went to Rome in May this yr on Qatar airways as I'm a platinum member 😊
Virgin Australia - Velocity Rewards
28 Aug 2023
Total posts 1
I find the Qatar x Virgin x Qantas/One World a bit confusing but working in my favour! I flew Qatar earlier this year and added my Velocity number as I needed a top up there to maintain FF status, and flying Qatar again in January and require a top up on my Qantas FF status - so win win!
24 Aug 2011
Total posts 1210
Qatar has a fee for service arrangement to use Air NZ's lounges in Australia. They pay NZ a fixed per passenger entry. This is not uncommon. Even if Qatar used QF's lounges, which if they didn't dislike each other so much would be the more expected, Qatar would still pay QF a fee just like MH, CX etc already do.
QF
11 Jul 2014
Total posts 973
How did I know that was going to happen?
Common Sense as Reeves35 said, so many Stars Aligning ⭐️
Virgin Australia - Velocity Rewards
24 Jan 2018
Total posts 710
Yes indeed, you're good. Now, about the winning numbers in the $433 million USA Power Lotto - share. :-)
QF
11 Jul 2014
Total posts 973
I backed 20 horse in the Melbourne Cup and still didn’t get the trifecta!!!!! That being said reading the market is easy.
09 Jun 2020
Total posts 1
Does anyone know if this will mean we can fly from Sydney to LAX via AKL with AirNZ? And still earn status credits with VA?
Would appreciate more choice than United AM only to LAX.
11 Sep 2015
Total posts 219
Second paragraph: "The arrangement would see VA flight numbers attached to Air New Zealand flights between Australia and Auckland, Wellington and Christchurch." So you could fly SYD-AKL-LAX with Air New Zealand but only the SYD-AKL leg would be on a VA codeshare and elegible for earning status credits.
09 Mar 2016
Total posts 3
Who canned the previous arrangements? One Christopher Luxon who could not get on with Virgin's CEO. Sold the Air NZ stake in Virgin at a loss (rumored to be $100 mil) and yet he is now trying to fix a coalition to run New Zealand by ditching the old stuff. Seems he has tried it once and failed. Repeating the same experiment and hoping for a different result...!
05 Dec 2017
Total posts 17
Thats a strange take. Different airline, different times. And Luxon got out with at least some of their original holding.
This is a great move and addresses a major frustration with being a Velocity Platinum but having no viable option on Tasman flights. Let's hope this whizzes through.... before Christmas? Would that be possible? And would it apply to already booked flights?
17 Nov 2023
Total posts 13
This is only good news if ANZ starts to allow some J Class redemptions on its flights.
I have zillions of SQ points but do you think I can find a single seat on ANZ to anywhere?
09 May 2020
Total posts 573
Another partnership to make VA look attractive, for Bain to sell it at the next attempt, but frankly all these are probably nothing compared to the bottom line, which is paid pax bookings.
Really it’s very simple: let people have lifetime Gold and Platinum and they would easily increase advanced booking by 20-30% despite the unhelpful short qualifying periods (limited imagination by the marketing department) for 2 out of 3 DSC offers for 2023.
There is enough people willing to chase credits if there is LT tiers available such that they will pay for status runs.
But hey, what do I know as an amateur arm chair CEO. Mind you, I Haven’t heard from JH as VA CEO of late but probably planning the next move since the departure of AJ from QF
09 May 2020
Total posts 573
And BTW, Bain, once you sell VA, LIfetime tier holders will going to be the new owner’s problem, not yours, and there will not be that many people able to get enough credits to get LT tiers within 24 months anyway
QF
11 Jul 2014
Total posts 973
Hey Mate, She selling her Australian real estate, what does that tell you?
Sitting at Tokyo Airport at the moment and they won’t even put priority tags on my luggage “your not Star Alliance Gold”
09 May 2020
Total posts 573
That’s News to me, but not necessarily good news for Bain in terms of finding a new buyer unless they find someone who have enough clout to reinvigorate VA if/when she goes, without the usual running in period of 12-24 months for the new CEO’s actions to match the vision…. Unless the buyers already have plans to install their own candidate, just like Bain themselves did when they bought VA
01 Nov 2023
Total posts 13
Interesting how this article couldn't have remained the feature article over the weekend. Instead , another quntas centric article. Don't chew the hand that feeds you!
Virgin Australia - Velocity Rewards
24 Jan 2018
Total posts 710
I dunno, is it just me? The only flights to the Land of the Long White Cloud that are remotely important (to me) are those to and from ZQN (anywhere else is 'fly-over' territory as far as I'm concerned). Even the best wineries are within driving distance of The Remarkables and Queenstown. :-)
QF
11 Jul 2014
Total posts 973
And the pizza shop
Virgin Australia - Velocity Rewards
24 Jan 2018
Total posts 710
"The Cow" rules.
Virgin Australia - Velocity Rewards
20 Jul 2018
Total posts 16
The devil will be in the details on this one. If they can get back to the same kind of alliance arrangement they had pre-2018, where VA Gold got you all the same benefits (except the 2x free upgrades/year) as AirNZ Gold on all NZ's short-haul services AND earned miles on all the many fare classes which other Star Alliance programmes don't, then that would be a great result. But I think that may be a tad optimistic.
Qantas - Qantas Frequent Flyer
04 Nov 2017
Total posts 325
Unlikely at this stage. This deal is a unilateral arrangement, ie VA buying seats on NZ services and selling them to VA passengers with lounge access on a Fee For Service arrangement. NZ will not use VA at all under this arrangement, and thus it's VA basically paying NZ for seats and lounge access for passengers booking to AKL, CHC and WLG.
Virgin Australia - Velocity Rewards
10 Jun 2020
Total posts 16
Yep that is th eis sue I find. When VA and Delta were Doug that it was cheaper to buy a delta ticket get points and status that way (you would actually get a lot more than normal VA flight). Only thing I couldn’t do was upgrade flights or access lounges- however didn’t care the status credits were awesome for economy
QF
11 Jul 2014
Total posts 973
Has any one thought of the idea of Al Baker bringing his brilliance to Australia to wipe out his arch rival? JH selling up and going home? All the writing is on the wall for the next 6-12 months.
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