They lost me at unique, this could easily be a business class for a run of the mill European carrier. China Airlines customisation seems a lot more successful & unique IMO.

Gotta agree with Rod H, although the SQ style seat looks much more spacious on first impression, the small recess really lets it down. The reverse herringbone, on the other hand, felt narrower but the footwell is at least pointed straight which I found to be vastly superior.

Sorry, but I thought that's a pretty lame attampt ... think I can do a better job then that....  here's one I did a little earlier https://bit.ly/NwfoMw