EVA reveals new Boeing 787 business class styled by BMW Designworks

By David Flynn, September 21 2018

Taiwan's EVA Air is about to start flying its first Boeing 787-9, and the Dreamliner marks the debut of a new Royal Laurel business class seat for the Star Alliance member.

The updated Royal Laurel Class business class seats have been styled by BMW's Designworks company, which made a deliberate decision to step away from conventional aircraft design and rethink the seats and the overall business class cabin based on more fundamental concepts of space.

“We wanted EVA’s business class experience to be fresh and memorable for passengers and to make service, design and brand all work together,” said Johannes Lampela, Design Director at BMW Designworks’ LA Studio. “Our goal was to take a proven seat platform and make it unique to EVA."

EVA's 26 Boeing 787 business class seats are arranged in a 1-2-1 layout, and like the cabin itself they're dressed in muted colours.

Each seat is a comfortable 23 inches (58.4 cm) wide, reclining into a fully flat bed of 76 inches (193cm).

 

Premium passenger-friendly touches include adjustable privacy panels between the paired middle seats...

...generous built-in storage cabinets...

... a wide seat-side shelf plus an extra-large tray table for working inflight...

... and a massive 18 inch HD touchscreen display.

LED lighting schemes provide hints of colour throughout the flight, from this soothing blue...

... to a brighter sunrise.

EVA expects to take delivery of four Boeing 787-9 jets this year, followed by the Boeing 787-10 in the second quarter of 2019, building to a total 24 Dreamliners by 2022.

The first EVA Boeing 787-9 will fly between Taipei and Hong Kong from late October, with the second Dreamliner appearing on flights to Japan.

David

David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

Michael Kao

Michael Kao

Qantas - Qantas Frequent Flyer

06 Nov 2014

Total posts 339

Is it going to be 1-2-1 with direct aisle access or still 2-2-2 like the current A330?

SYDINI

SYDINI

16 Jan 2018

Total posts 70

Looking at the image it’s looking like a 1-2-1 config with the 1 seats adopting alternating aisle/window set up. Similar to the EY/EK/QF, etc design.

Pericon9

Pericon9

Singapore Airlines - KrisFlyer

13 Jun 2013

Total posts 22

You could possibly look at the photos for your answer?

Michael Kao

Michael Kao

Qantas - Qantas Frequent Flyer

06 Nov 2014

Total posts 339

Thanks for all the downvotes. When the article was first published it only came with one photo, ie, the one at the top which there was no way of telling whether it was 1-2-1 or 2-2-2. That's why I asked David. He then later added more detailes with more photos which answered my question. Now with the pictures, not only I can tell it's 1-2-1 staggered, I can tell that it's Vantage XL, same as the one used by Qantas. Qantas had Marc Newson to do the final tweak, EVA got BMW. But they are essentially the same seats.

It's always easy to judge people on hindsight. But when people ask questions or made decisions they may not have the information you have right now.

xtfer

xtfer

Virgin Australia - Velocity Rewards

14 Mar 2017

Total posts 127

"a deliberate decision to step away from conventional aircraft design and rethink the seats and the overall business class cabin based on more fundamental concepts of space"


Yet somehow it still looks like every other seat on the market with this configuration...

reeves35

reeves35

24 Aug 2011

Total posts 553

Underneath the BMW froo-froo, it looks like they've used the Thomson Vantage XL as used by a number of airlines including QF.

alex_upgrade77

alex_upgrade77

Qantas - Qantas Frequent Flyer

08 Sep 2012

Total posts 244

I thought the same thing as you!! In fairness the BMW dude does also say “Our goal was to take a proven seat platform and make it unique to EVA." Looks great though.

cbourl

cbourl

United Airlines - Mileage Plus

12 Sep 2011

Total posts 110

still love my Swiss 777 C Thrones!!! And this looks just as narrow!

gabes1982

gabes1982

18 Jul 2012

Total posts 3

They lost me at unique, this could easily be a business class for a run of the mill European carrier. China Airlines customisation seems a lot more successful & unique IMO.

Michael Kao

Michael Kao

Qantas - Qantas Frequent Flyer

06 Nov 2014

Total posts 339

Thanks for the updated pictures. Earlier in the morning it wasn't clear. But now I can see it's the 1-2-1 staggered formation. Looks modern but whether it's better than the old Royal Laurel with reverse herringbone is hard to tell.

Hopefully they'll use this for BNE soon.

tommulligan

tommulligan

26 Feb 2015

Total posts 7

does it have adequate foot space for tall 1.9 metres or taller when reclined? unlike so many of the current gen seats such as SIA.

worldwanderer

worldwanderer

Qantas - Qantas Frequent Flyer

13 Jan 2017

Total posts 71

Looks stylish. Love the storage options. 193cm is a step forward on many carriers.

msport2012

msport2012

Delta Air Lines - SkyMiles

14 Apr 2013

Total posts 314

Hopefully, EVA starts services to SYD & MEL soon with the 787-9

highflyer

highflyer

Qantas - Qantas Frequent Flyer

10 Apr 2012

Total posts 302

Pity EVA only fly to Brisbane...

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