Boeing's next-generation 737 MAX is now available in a private jet edition, and the aircraft manufacturer is going all-out to convince potential buyers that its MAX will trump any smaller VIP ride from the likes of Gulfstream or Bombardier.
Part of the pitch appeals to the practical: that being significantly larger than a conventional VIP jet, the Boeing 737 MAX offers not only more non-stop range (almost 13,000km) but more space within its plush interior.
After all, you didn't skip flying commercial to still have to squeeze past other passengers, did you?
But there's also some sweet emotional bait threaded onto Boeing's hook: the advanced Genesis cabin concept.
Created by award-winning aviation design firm SkyStyle, the new interior concept reportedly draws inspiration from nature's tranquility.
Think of "voluminous clouds hanging over a white sand beach, smooth rolling hills and a starry night sky," Boeing suggests.
Think also of sweeping ultra-modern furniture in organic forms plus high-tech trimmings such as information-packed LED data strips lining the panels.
Oh, and one of the most enticing double beds you'll see above the clouds...
... and an ensuite bathroom you'll want to take home with you.
"From an aviation designer's perspective, the BBJ MAX is incredibly appealing because there is so much more interior space to realize one's vision," said SkyStyle principle Max Pardo.
"And since the MAX flies ultra-long-distances, the owners are looking for a comfortable lounge, multi-function conference area and a large master suite to ensure the ultimate flight experience."
Boeing says the MAX gives designers more than three times the cabin area of most competing business jets to play with.
"Boeing Business Jets MAX interiors have always been a sharp departure from the cramped cabins of smaller business jets, and the Genesis design is yet another example of our exclusive cabin capabilities," said Greg Laxton, head of Boeing Business Jets.
The Boeing Business Jets unit has already delivered the first 737 MAX to a private customer, with almost two dozen more waiting to pick up their keys.
"We are excited to begin delivering a longer-range and more capable version of the world's most popular business jetliner," said Greg Laxton, head of Boeing Business Jets. "There has been great market interest and anticipation for the BBJ MAX and our valued customers will soon be able to see the new standard in business travel."
The initial Genesis concept was based on the Boeing 737 Max 7, but can be adapted for the larger Max 8 and Max 9 versions.