Are airline alliances a thing of the past?

7 replies

crosscourt

Qantas - Qantas Frequent Flyer - Chairmans Lounge

Member since 01 Sep 2011

Total posts 90

Are the various airline alliances becoming a thing of the past? Have they served their time when you see so many airlines are doing deals outside the alliances?

Merc25

Qantas - Qantas Frequent Flyer

Member since 29 Jun 2013

Total posts 317

No I don't think so ,as airlines can share cost's like code sharing where they can basically  use one plane instead off two and direct passengers to each other's network.alliances in any form off buisiness is beneficial to both parties if set up properly

moa999

Qantas - Qantas Frequent Flyer

Member since 02 Jul 2011

Total posts 835

No, but equally an alliance is unlikely to pefectly suit every airline in the alliance and it is likely they will strike deals outside the alliance

Joshb

Qantas - QFF Platinum

Member since 20 Mar 2012

Total posts 122

It depends where you're geographically located. Being with Star in Russia would be pointless as an example, however Oneworld generally has good coverage and with QF being the dominant airline in our region (Australia) Oneworld is definitely at the forefront of global alliances. Skyteam seemingly seem to be gaining some credibility world wide too.

TheRealBabushka

Member since 21 Apr 2012

Total posts 2,060

I think "alliances" have taken on a special meaning in Australia due to the continent's geographical isolation, which necessitate virtual networks for airlines to create critical mass. As such alliances to the common man (Australian) read as "marriage"; a somewhat committed relationship. Consequently when the benefits that flow from that relationship do not meet the level expected out of a marriage and the airline in question does deals outside (extra marital affairs) the public questions the validity of that alliance.

In other parts of the world, alliances seem to me to be a much more relaxed affair.

watson374

Qantas - Qantas Frequent Flyer

Member since 17 Aug 2012

Total posts 1,293

I don't think it's terribly relaxing if you're the Turks being bashed by big bro Lufty...

iFLYflat

Qantas - Qantas Frequent Flyer

Member since 20 Nov 2012

Total posts 40

I see the trend to be part of an alliance with extra partners to fill your unique gaps.

I have not seen any examples of an alliance member pulling out of that alliance to just have bi-lateral partnerships, as its revenue would drop off a cliff, no airline can survive such a move.

The alliance relationship is one of commercial convenience.

thats my take.

Steve

crosscourt

Qantas - Qantas Frequent Flyer - Chairmans Lounge

Member since 01 Sep 2011

Total posts 90

Eg issues - 1. so often cant get flight nos of your choice of airline in an alliance if there is a code-share flight 2.QF and EK association have thrown things out with oneworld

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