I'm doing some research on airline branding.

8 replies

Bec101

Member since 08 Jul 2014

Total posts 1

I'm doing some research on airline branding. Does anyone have any feedback they'd like to share about Qantas? Specifically your perception of what's changed lately...

SeatNextToYours

Member since 12 Mar 2014

Total posts 115

Calling Robert...

SunniiGym

Virgin Australia - Velocity Rewards

Member since 07 Mar 2013

Total posts 66

You bet me to it!

SeatNextToYours

Member since 12 Mar 2014

Total posts 115

I even beat Robert...

reno

Qantas - Qantas Frequent Flyer

Member since 20 Sep 2013

Total posts 316

Hi Bec101,

I see you are doing research on airline branding,may i refer you to CAPA..Center for Asia Pacific Aviation.I am a member,but you can still access the CAPA web site and once there click on the free trial button..no credit cards involved.You should then be able to acess most of the site.There are a number of articles on airline branding/alliance branding.The authors vary from former airline CEO,S,excutivies,branding experts and aviation policy lectures.I trust this will assist you in your research.

tabs

Qantas - Qantas Frequent Flyer

Member since 09 May 2013

Total posts 46

One thing I believe that is hurting their 'branding' significantly is the inconsistency of their product across aircraft types. It's a lottery as to whether you're on a refreshed aircraft or not, and for some routes, this can be particularly painful. 

Viscount

Member since 12 Mar 2014

Total posts 24

Spell check must be on

SeatNextToYours

Member since 12 Mar 2014

Total posts 115

The hook was so well baited and presented, 'twas only a matter of time...

SunniiGym

Virgin Australia - Velocity Rewards

Member since 07 Mar 2013

Total posts 66

Still no bite.

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