Member since 08 Jul 2014
Total posts 1
I'm doing some research on airline branding. Does anyone have any feedback they'd like to share about Qantas? Specifically your perception of what's changed lately...
Member since 12 Mar 2014
Total posts 115
Virgin Australia - Velocity Rewards
Member since 07 Mar 2013
Total posts 66
You bet me to it!
I even beat Robert...
Qantas - Qantas Frequent Flyer
Member since 20 Sep 2013
Total posts 316
I see you are doing research on airline branding,may i refer you to CAPA..Center for Asia Pacific Aviation.I am a member,but you can still access the CAPA web site and once there click on the free trial button..no credit cards involved.You should then be able to acess most of the site.There are a number of articles on airline branding/alliance branding.The authors vary from former airline CEO,S,excutivies,branding experts and aviation policy lectures.I trust this will assist you in your research.
Member since 09 May 2013
Total posts 46
One thing I believe that is hurting their 'branding' significantly is the inconsistency of their product across aircraft types. It's a lottery as to whether you're on a refreshed aircraft or not, and for some routes, this can be particularly painful.
Total posts 24
Spell check must be on
The hook was so well baited and presented, 'twas only a matter of time...
Still no bite.
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