JAL First Class gets new Loewe amenity kits

By David Flynn, March 28 2014
JAL First Class gets new Loewe amenity kits

Japan Airlines is adding a dash of high-fashion flair to first class flights with new amenity kits from Spanish superbrand Loewe.

The new kits will debut on JAL's international routes from Tokyo to London, Paris, Frankfurt, Los Angeles, New York, Chicago and Jakarta from March 30 and mark the first time that Loewe has collaborated with an airline.

Inside you'll find a lip cream, moisture mask, eye mask, hairbrush, toothbrush set, mouth wash, earplugs and tissues.

The kits will come in two different pouches: canvas for outbound flights and corduroy on inbound flights.

The colours will also change through the seasons, with beige canvas on flights from Tokyo during spring and summer and brown for autumn and winter.

Flights to Tokyo will see the kits in camel during spring and summer and 'moss green' throughout autumn and winter.

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David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

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