It’s not rocket science!They just need to review what they are providing versus the other global premium airlInes and they will quickly identify where they have fallen behind (and it’s in many areas) over the last 5 years. Most of it is from cutting costs, to improve margins, wit...

They need to review motivation of their regular customers.  Not to give lifetime status to its most loyal and biggest spending customers, isn’t a great approach (+50 years of being Platinum won’t guarantee you make it). Most other airlines give it in 10-20 years of qualifyin...