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Bear Grylls has joined Air New Zealand to star in another of the airline's quirky safety videos, titled 'The Bear Essentials of Safety'.
Filmed in a remote part of the Routeburn Track near Fiordland in New Zealand’s South Island – making this perhaps the world's first airline safety video shot entirely outdoors! – the Man vs Wild presenter finds novel ways to guide travellers through the mandatory safety steps.
Grylls isn't alone in this task, enlisting aid from renowned Kiwi entomologist Ruud Kleinpaste (also known as The Bug Man), three Kiwi Scouts and several native creatures, including a Kea, a Tuatara, native glow worms and even the extinct flightless New Zealand bird called the Moa.
The Bear Essentials of Safety rolls out across the Air New Zealand fleet from today, but you don't need to catch a flight to see it when you can catch it right here on Australian Business Traveller!
Air New Zealand Chief Marketing and Customer Officer Mike Tod says the clip is intended to "bring to life important on-board safety messages in a unique and compelling way while at the same time demonstrating the best of what New Zealand has to offer."
It's another of Air New Zealand's unique and mostly highly-watchable safety videos, following The Hobbit-themed An Unexpected Briefing, an animated cartoon voiced by Kiwi actress Melanie Lynskey and Ed O'Neill (of Modern Family and Married With Children fame), plus that unforgettably cheeky one featuring staff who were naked but for body paint.
AirNZ's An Unexpected Briefing
AirNZ's line-drawn celebrity-loaded animation
AirNZ's The Bare Essentials of Safety
AirNZ's Crazy About Rugby
Then there's the unforgettable video that we'd like to forget, with fitness legend Richard Simmons in a disco-themed safety demo.
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