Your unofficial guide to Accor ALL Diamond status

We dive into the perks of Accor's new Diamond tier and how to earn it when it launches in late 2019.

By Brandon Loo, September 9 2019
Your unofficial guide to Accor ALL Diamond status

Accor's LeClub rewards program will soon become ALL – 'Accor Live Limitless' – and with that comes two new top-tier status levels above Platinum: Diamond and Black.

Accor ALL Black will be an invite-only tier for VIPs and guests who practically live their lives out of a suitcase, leaving ALL Diamond as the highest tier that business travellers can obtain with stays at Accor properties.

How to earn Accor ALL Diamond status

The existing Accor status levels of Silver, Gold and Platinum are usually earned through staying a set number of nights or by earning status points where €10 (A$16.20) in eligible expenses, converted from the destination currency, is equal to 25 status points.

For example, Platinum status can be earned after staying 60 eligible nights or clocking up 14,000 status points (€5,600 or A$9,060 eligible spend).

However, the new ALL Diamond status can only be earned with 26,000 status points in a calendar year (€10,400 or A$16,830 of eligible spend).

That means that savvy business travellers will have to essentially double their spend at participating Accor hotels every year in order to have a shot at the shiny Diamond card, although it could be argued that this is much easier to achieve than staying considerably more than 60 nights a year.

Taxes, service fees are other similar charges don't count towards eligible spend, so business travellers will realistically end up spending much more than the advertised threshold to actually reach ALL Diamond.

Benefits of Accor ALL Diamond status

So what do you get for spending €4,800 or A$7,765 more every year? Not much, it seems. At the time of writing, just two extra benefits have been announced for Diamond members:

  • Complimentary breakfast on weekends worldwide, even where breakfast or executive lounge access isn't usually offered for Platinum members, such as at Fairmont Hotels & Resorts.
  • Complimentary Accor ALL Gold status for a friend. If you have the separate paid AccorPlus membership, then that friend will get it as well, minus the free one-night stay perk.

Also read: Which ALL tiers get complimentary breakfast?

In the future, we'd also expect some additional perks involving room upgrades and enhanced amenities to be formally announced.

Accor has promised that existing tiers won't have any benefits removed as part of the change. In fact, Platinum status is being enhanced with two Suite Night upgrades when reaching or maintaining that status, plus additional upgrades at every 4,000 status points earned after that.

Status points earned in 2019 will also count for the qualification of ALL Diamond status in 2020.

Read next: Accor ALL reveals Diamond, Black loyalty tiers

Brandon Loo

Brandon divides his time between Perth and Launceston, with ample hours spent in airport lounges in between. He recently picked up photography and tries to capture the beauty of Tasmanian landscapes, aeroplane cabins and in-flight food, to varying degrees of success.

AlexTravAddict

AlexTravAddict

Qantas - Qantas Frequent Flyer

17 May 2015

Total posts 72

I think it is worth pointing out that €10,400 is the absolute minimum spend required to reach Diamond, and for 99% of customers they will need to spend substantially more than this to reach Diamond. Taxes and service charges (which are typically 10-20%) don't count towards this spend which means for most people the real spend is going to be closer to €12,000. Additionally, redeemed points don't count. If you are spending €12k you will almost certainly have a lot of points to redeem. So you could probably add another €500-1000. And the spend required when staying at Ibis is double so you can add another €1,200 (or so) if 10% of your stays are at Ibis. I estimate the average spend required to reach Diamond will be closer to €13,000-14,000 (for some guests it will be a little lower and for others it could be substantially higher).

When taking into account the spend required versus the underwhelming benefits it is clear that for most travellers with this budget they would be better off booking hotels through a 3rd party website where there is a lot more flexibility/good deals, and paying extra for breakfast or premium rooms when required - rather than being a slave to a loyalty program.

In particular, the breakfast benefit is so disappointing. And what it demonstrates is that Accor is a slave to their franchise agreements and they are incapable of making the necessary reforms to meet customer expectations and to be competitive with other loyalty programs. At the end of the day my partner and I stayed 120 nights in 2017, 60 nights last year, probably around 30 nights this year, and maybe a dozen nights next year. If that trend is replicated by other guests it is going to hurt Accor.

Libertyscott

Libertyscott

Qantas - Qantas Frequent Flyer

19 Aug 2011

Total posts 153

My experience of Accor Platinum status to date has been largely disappointing. Most recently was booked into premises in Auckland to find that I was put on a floor being actively refurbished outside the door (with workmen, their radio, the smells of paint and adhesive and cables across the floor), and when complained told "oh there are other floors without work". What sort of loyalty scheme means that some of your hotels treat the top tier of status holders as if they are just everyday clients, and no the free complementary drink and bottle of wate aren't enough to make it worthwhile. The experience is so varied, as sometimes it is excellent, other times I may as well have booked elsewhere. I'm not going to be Platinum next year, but besides missing lounge access at Swissotels, I doubt I will notice the difference.


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