Accor's LeClub rewards program will soon become ALL – 'Accor Live Limitless' – and with that comes two new top-tier status levels above Platinum: Diamond and Black.
Accor ALL Black will be an invite-only tier for VIPs and guests who practically live their lives out of a suitcase, leaving ALL Diamond as the highest tier that business travellers can obtain with stays at Accor properties.
How to earn Accor ALL Diamond status
The existing Accor status levels of Silver, Gold and Platinum are usually earned through staying a set number of nights or by earning status points where €10 (A$16.20) in eligible expenses, converted from the destination currency, is equal to 25 status points.
For example, Platinum status can be earned after staying 60 eligible nights or clocking up 14,000 status points (€5,600 or A$9,060 eligible spend).
However, the new ALL Diamond status can only be earned with 26,000 status points in a calendar year (€10,400 or A$16,830 of eligible spend).
That means that savvy business travellers will have to essentially double their spend at participating Accor hotels every year in order to have a shot at the shiny Diamond card, although it could be argued that this is much easier to achieve than staying considerably more than 60 nights a year.
Taxes, service fees are other similar charges don't count towards eligible spend, so business travellers will realistically end up spending much more than the advertised threshold to actually reach ALL Diamond.
Benefits of Accor ALL Diamond status
So what do you get for spending €4,800 or A$7,765 more every year? Not much, it seems. At the time of writing, just two extra benefits have been announced for Diamond members:
- Complimentary breakfast on weekends worldwide, even where breakfast or executive lounge access isn't usually offered for Platinum members, such as at Fairmont Hotels & Resorts.
- Complimentary Accor ALL Gold status for a friend. If you have the separate paid AccorPlus membership, then that friend will get it as well, minus the free one-night stay perk.
In the future, we'd also expect some additional perks involving room upgrades and enhanced amenities to be formally announced.
Accor has promised that existing tiers won't have any benefits removed as part of the change. In fact, Platinum status is being enhanced with two Suite Night upgrades when reaching or maintaining that status, plus additional upgrades at every 4,000 status points earned after that.
Status points earned in 2019 will also count for the qualification of ALL Diamond status in 2020.