AusBT Awards 2011: Best Frequent Flyer Program

By David Flynn, December 20 2011
AusBT Awards 2011: Best Frequent Flyer Program

Best Frequent Flyer Programme for Australian Business Travellers: Virgin Australia Velocity

Virgin Australia gave airline loyalty programmes a much-needed shake-up with its mid-year relaunch of the Velocity rewards scheme.

Virgin Australia CEO John Borghetti nimbly out-maneuvered the muscle of Qantas Frequent Flyer with an array of features such as family pooling of points and status, free Gold and Platinum-level membership of hotel and hire car loyalty programs, ‘anytime lounge access’ for Gold & Platinum, partner Platinum membership, membership pause for new parents and ‘guaranteed’ reward seats for family holidays.

On a sheer perks-for-points basis we don’t believe you can go past Virgin Australia Velocity as Australia’s best frequent flyer program.

Click here to see all winners in the Australian Business Traveller Awards 2011.

The Australian Business Traveller Awards are judged by an independent panel of business travellers and frequent flyers plus the AusBT team, and provide a uniquely Australian perspective on the best products and services for Australia's estimated 2.6 million business travellers.

More news on Virgin Australia

Review and photo tour: Virgin Australia's new business class

Our first-hand report plus plenty of photos to show what you'll find in Virgin's new Boeing 737 business class: from the seats to the service, and everything in between. Read more...

Virgin Australia's new business class: what you need to know

Virgin Australia’s launch of domestic business class brings competition back into the market – something which has been absent since the collapse of Ansett left Qantas as the only player in ‘the pointy end’. Read more...

 Virgin Australia Velocity family pooling: tips and tricks

Virgin Australia's Velocity Frequent Flyer program lets you share points and status credits between family members. Here's how pooling works and how you can make the most of it. Read more...

Expert Guide: Virgin Australia / AirNZ trans-Tasman flights

The Virgin Australia / Air New Zealand trans-Tasman alliance is favoured by many business travellers hopping across the pond. Here's what you need to know! Read more...

 Review: Virgin Australia business class, Sydney-Perth

We report on Virgin Australia's 'Coast to Coast' service from Sydney to Perth – which will shortly be joined by a similar Melbourne-Perth service. Read more...

Virgin Australia's new in-flight entertainment system

Virgin Australia will launch its new in-flight entertainment system in mid-2012 with wireless networking to beam movies and music to each passenger’s smartphone, tablet or laptop. Read more...

Photo tour: Virgin Australia lounge, Melbourne

Take our photo tour of Virgin Australia's lounge at Melbourne Airport – the first of a series of dramatic 'new look' lounges for the airline. Read more...


Photo tour: Virgin Australia lounge, Brisbane

Virgin Australia's home town gets its own sleek airport lounge, adapting the 'design DNA' of the Melbourne lounge to Brisbane's cosier confines . Read more...

 

Photo gallery: Virgin Australia lounge, Mackay

Australia's 'sugar capital' gets the first 'regional lounge' in the Virgin Australia network. Read more...



10 Mar 2011

Total posts 531

What about the real measures, like flight frequency, seat redemption availability, points upgrade availability..... ?

777
777

Virgin Blue - Velocity Rewards

12 May 2011

Total posts 32

Yep, wins on most of those too. Hits QF out of the ballpark on reward availability, flight frequency depends on destination but is pretty good - particularly if you're headed somewhere QF have handballed to the orange star, domestically upgrades (4 x per year are FREE for platinum), but international upgrade availability would definitely go to QF. I hope they fix that one sooner rather later. 

Qantas - Qantas Frequent Flyer

24 Jul 2012

Total posts 3

Honestly people, these guys have a long way to go before they can claim anything, there Velocity website is totally useless junk and still light years away from Qantas & others. You now cannot even make an international booking online, you need to call an overseas call centre and wait an hour to be told some will call you back within 48hrs. I am also no Qantas fan, give me Singapore any day of the week. But please guys do not ebarrass yourself by giving Virgin any awards until they really earn it, they are nothing more than a budget airline with the fancy Branson charm.

AlG
AlG

04 Nov 2010

Total posts 674

Well done Virgin & Velocity! AusFlyer, since moving all my domestic travel to Virgin I've racked up enough points for two award flights (SYD-MEL, SYD-BNE) and no trouble with availability on either of those. Sure I had to pick my days but the same applies to Qantas.

10 Mar 2011

Total posts 531

I was just hoping that the panel took the basics of a Frequent Flyer program into account as well and not just some of the added benefits... The top level hotel status does not necessarily apply to everyone, since not everyone uses Hilton or ICH... same goes with car hire. So the measurement should be based on the core of a FF program. It may still end up with Virgin and Velocity as the winner but the article didn't really give us any true view of how the decision was made.


Hi Guest, join in the discussion on AusBT Awards 2011: Best Frequent Flyer Program

Notice (8): Undefined variable: infiniteScroll [APP/views/news/view.ctp, line 216]
Notice (8): Undefined variable: infiniteScroll [APP/views/news/view.ctp, line 222]
Warning (2): Invalid argument supplied for foreach() [APP/views/news/view.ctp, line 222]