BA's latest inflight movie: a seven-hour train ride in Norway
British Airways' latest inflight movie isn't some Hollywood blockbuster or the boxed set of Downton Abbey season four. Instead, travellers will tune in to footage of a seven-hour train journey through Norway.
Doesn't exactly sound like gripping viewing? That's the whole idea. The scenic ride – shot in real time, from the front of a train travelling from Bergen to Oslo – is meant to help travellers relax through a more grounded and picturesque travel experience which BA calls 'Slow TV'.
Feel free to check your calendar to assure yourself that today is not April 1st.
BA expects the marathon movie, aptly titled The Seven Hour Train Journey to Oslo, will have a similar appeal to the moving maps which it says some passengers watch for "endless hours."
"It fits perfectly with the wallpaper-style footage people find mesmerising,” explains British Airways' on-board entertainment manager Richard D’Cruze.
"There’s a hypnotic, calming and entertaining quality to Slow TV that is perfect for in-flight entertainment."
The Seven Hour Train Journey to Oslo turned out to be a surprise hit when first screened on Norwegian television network NRK, with an estimated one million viewers – representing one in five of the country's entire population – tuning in at some stage of the broadcast.
Keen to see what all the fuss is about? Sample the video below, which at almost four hours shows the first half of the 500km journey along Europe's highest mainline railway.
But BA doesn't intend to stop at leisurely train rides, promising that future instalments of Slow TV could include "knitting, a walk in the park, and everyone's favourite - bird feeding."
PS We once again assure you, this is not April Fool's Day.
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Hi Guest, join in the discussion on BA's latest inflight movie: a seven-hour train ride in Norway
17 Dec 2013
Total posts 49
It is strangely mesmerising
Virgin Australia - Velocity Rewards
22 Apr 2013
Total posts 146
I was about to say exactly the same thing! It would actually be quite a good 'mild distraction' to have on in the background as I'm tap-tap-tapping away at a bit of work on my laptop.
Qantas - Qantas Frequent Flyer
13 Sep 2011
Total posts 181
This was reported in the UK papers over the last few days. I am soon to fly from SYD to SIN on BA in F and hoping it is on that flight. Fly so much, I have not much left to watch and this should be just the relaxing ticket.