Will Virgin Australia change its codeshare strategy?

10 replies

willb2107

Member since 02 Sep 2011

Total posts 14

Will Virgin Australia change its codeshare strategy?

willb2107

Member since 02 Sep 2011

Total posts 14

Like, I mean will they ever fly long haul to other than LAX and AUH? You would think that BNE/MEL-HKG to connect to VS would work, Or even BNE/MEL-PVG , BNE/MEL-Japan would work.

AnsettAustralia

Member since 25 Jan 2012

Total posts 26

Probably not. The reason for this would be to reduce costs and to learn from what qantas has done wrong. By codesharing you eliminate the financial risk of services and you are tagging along on aother airlines network which without you business (eg Etihad and Virgin Australia). With Virgin Australia, Etihad would still have buisness if Virgin abolished their alliance and vice versa as they serve their own market. Because Etihad flies to europe, virgin doesn't have to fly there and then etihad doesn't have to fly to new zealand and canberra etc. (which etihad wouldn't). So not only is it economically viable but it potentially increases revenue created. Does that answer your question?=)

David

Member since 24 Oct 2010

Total posts 992

WillB: Virgin's 'virtual network', of using partner airlines rather than buying and flying more of their own planes, is part of John Borghetti's plan and so far it seems to be doing well enough for them. AA's explanation above is solid. As to ever flying elsewhere than LAX, well, I'd like to think that we might one day see Virgin Australia hand over LAX to new chum Delta and start flying to San Francisco... (but I'm a bit biased because I dearly want a competitor to United on the SYD-SFO route!).

chrisjrn

Member since 09 May 2011

Total posts 177

David, SYD-AKL-SFO on Air New Zealand is pretty good as a routing to SFO, esp. given that you'll get Air New Zealand Koru lounges at both SYD and AKL -- only passing through security once etc.

AirportParty

Member since 27 Jan 2012

Total posts 60

Sorry, who does virgin codeshare? Is it Eithad? Sorry about my ingorance. Is an example of codesharing like Qantas and Jetstar or not? Jetstar is owned by Qantas isnt it?

AnsettAustralia

Member since 25 Jan 2012

Total posts 26

sorry then, geeze. They have an alliance. Big deal.

AirportParty

Member since 27 Jan 2012

Total posts 60

do you mind expressing yourself more clearly? What you have said makes no sense at all?

willb2107

Member since 02 Sep 2011

Total posts 14

Qantas owns Jetstar.

 

Virgin codeshares with lots of airlines, Etihad included.

 

Im not sure if you are serious..?

AirportParty

Member since 27 Jan 2012

Total posts 60

Serious about what, Sir? Im sorry, What ansettAustralia is saying doesnt make sense to me, maybe because im a little ignorant as to the Airline industry. What the "big deal" all about?

Anyway, thanks for answering my question willb2107

AnsettAustralia

Member since 25 Jan 2012

Total posts 26

sorry then, never mind!=)

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