I have just flown down from Sydney to Melbourne and read on page 14 from Kirsten Rowlingson that this edition June-19 is the last edition of this excellent magazine. Can anyone confirm this and if this is the case WHY?
Hi gflyer, please don't post the same comment more than once: if it doesn't appear straight away, it's because it needs to be manually approved. Posting more than once creates more work for the admin team in cleaning things up, rather than simply clicking 'approve' when we next review comments. :)
You're not the first person who's thought it's going... a few family members mentioned it last week.
Gflyer is correct. It's just a new publishing company and different editiors/writers... there will still be a July edition in seat back pockets next month.
Just my personal opinion ... but surely they could dump it completely and they wouldn't lose a single customer - saving them cost of producing the thing (content, layout, printing) and the fuel cost of carrying it on all the planes.
Just my personal opinion ... but surely they could dump it completely and they wouldn't lose a single customer - saving them cost of producing the thing (content, layout, printing) and the fuel cost of carrying it on all the planes.
I think they'd be more concerned about losing advertisers, if you get my drift.
Just my personal opinion ... but surely they could dump it completely and they wouldn't lose a single customer - saving them cost of producing the thing (content, layout, printing) and the fuel cost of carrying it on all the planes.
I think they'd be more concerned about losing advertisers, if you get my drift.
Correct, Inflight magazines are largely self-funding from the advertisers they attract. Regular travellers tend to be in A/B demographic so attractive to advertisers of higher end discretionary products.
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JTSkip
JTSkip
Virgin Australia - Velocity Rewards
Member since 05 Dec 2014
Total posts 6
I have just flown down from Sydney to Melbourne and read on page 14 from Kirsten Rowlingson that this edition June-19 is the last edition of this excellent magazine. Can anyone confirm this and if this is the case WHY?
LatteLaptopLoon
LatteLaptopLoon
Member since 25 Oct 2017
Total posts 18
New CEO idea ?
gflyer
gflyer
Member since 15 Jan 2015
Total posts 1
The magazine is staying just a new provider has taken over the design and content from July
Chris C.
Chris C.
Member since 24 Apr 2012
Total posts 1,116
Hi gflyer, please don't post the same comment more than once: if it doesn't appear straight away, it's because it needs to be manually approved. Posting more than once creates more work for the admin team in cleaning things up, rather than simply clicking 'approve' when we next review comments. :)
henrus
henrus
Qantas - Qantas Frequent Flyer
Member since 23 Oct 2013
Total posts 765
You're not the first person who's thought it's going... a few family members mentioned it last week.
andyf
andyf
Virgin Australia - Velocity Rewards
Member since 07 Dec 2014
Total posts 55
Just my personal opinion ... but surely they could dump it completely and they wouldn't lose a single customer - saving them cost of producing the thing (content, layout, printing) and the fuel cost of carrying it on all the planes.
xtfer
xtfer
Virgin Australia - Velocity Rewards
Member since 14 Mar 2017
Total posts 159
I think they'd be more concerned about losing advertisers, if you get my drift.
reeves35
reeves35
Member since 24 Aug 2011
Total posts 82
I think they'd be more concerned about losing advertisers, if you get my drift.
Correct, Inflight magazines are largely self-funding from the advertisers they attract. Regular travellers tend to be in A/B demographic so attractive to advertisers of higher end discretionary products.