my thoughts too but wondering if it is just the seat mock up thats doing that ?

wow ground breaking stuff! This is what Virgin Australia long haul has been doing for 10Years, individual plated meals , a restaurant style service with breakfast cards and individual turn down. I don't think people see the Value for money you get with Virgin going up against bigger carriers.

Has Aus Bt forgotten that virgin is restarting the MEL-LAX route again in a few months. An article they wrote themselves.... 

Its a great idea, everyone's plat these days. Platinum get enough freebies! they can have row 4 for free! was their free lounge entry food and drinks on an economy ticket not enough for them?