Cathay Pacific is circling in on a soft boost for business class in the second half of this year, with the aim on that most valued aspect of passenger experience: comfort.
The program won't see any changes made to Cathay's well-regarded business class seat – a new seat isn't expected until the arrival of its Boeing 777-9 jets in 2021 – but will focus on less concrete aspects.
“We are doing what we would call sub-furnishing the environment, the ambience of the business class cabin," says Cathay Pacific CEO Rupert Hogg.
"It’s mainly things that aren’t structural. It’s everything that will make that journey comfortable,” such as for sleeping.
The Hong Kong-based airline is steadily expanding its new 'business class dining concept' which introduces individually-plated meals chosen from an à la carte menu which the airline says will include three starter choices and "up to six main course choices".
The menu will also include a series of 'lighter, healthier' meals alongside a 'most loved main course' flagged for each route and on overnight flights, a breakfast card which passengers will fill out before before hitting the hay.
Currently being rolled out on the longest international flights, the Cathay Pacific will add medium-range flights to Australia across May and June 2019, with some passengers to some 34 destinations being better-fed by the middle of the year.
Hogg also said that crews would be noting the travel habits of business class flyers, such as when they want their seat laid flat, in a bid to individually tailor inflight service for them.
Approached by Australian Business Traveller, Cathay Pacific declined to offer further comment or details on the changes ahead for business class.
Additional material by Bloomberg