Goodbye Accor Plus, hello ALL Plus

Accor’s paid subscription program is being relaunched under a new worldwide brand.

By Staff Writers, December 13 2023
Goodbye Accor Plus, hello ALL Plus

Accor Plus will become ALL Plus as part of a new global platform more clearly tied to the Accor Live Limitless (ALL) loyalty program.

ALL Plus will be a single brand bringing together a range of Accor’s confusingly-similarly named subscription plans.

“The Asia Pacific and India Accor Plus cards will both continue their growth trajectory and be rebranded within the ALL Plus Family in 2024,” the hospitality giant has confirmed.

Exactly what this means for Accor Plus members, and indeed if there will be any changes apart from the program’s branding, remains to be seen; Executive Traveller has approached Accor for comment.

Accor Plus is a paid annual membership providing access to exclusive benefits across “20 countries, 1,000 hotels and 1,400 restaurants” across Asia Pacific, along with other handy perks including a turbocharge to Silver status in the Accor ALL rewards scheme.

Unlike ALL, which is free to join and sees members progress up the tiers through repeat stays, Accor Plus instead has an annual fee, starting from $249 and rising up to $448. 

Don’t let the cost put you off though, as savings from discounts on hotel rates and restaurant dining can significantly exceed the cost of membership, making it a worthwhile investment. 

Accor Plus membership: benefits

The Accor Plus program has two standard membership levels: Traveller and Explorer. These are priced at AUD$249 and $399, respectively.

In addition, Australians have access to two further tiers: Business Explorer, which comes with a Qantas tie-in and is available for $399 annually, and Discovery for $448. 

To join, simply visit accorplus.com and select ‘Join’ in the top right hand corner. The process is rather self-explanatory from there. 

Members of all tiers receive a standard array of benefits, such as:

  • 10% off public room rate
  • Early access to Accor hotel promotions
  • Member exclusive More Escapes packages
  • Access to Red Hot Room to get up to 50% off
  • Up to 50% off your meal bill
  • 15% off your drinks bill in Asia
  • Enjoy exclusive access to member only events
  • Automatically qualify for Silver status (more on this below)
Accor Plus is valid at 1000 properties across Asia Pacific.
Accor Plus is valid at 1000 properties across Asia Pacific.

On top of the above, members of Explorer and Discovery also receive:

  • 1 Stay Plus complimentary night (Explorer and Discovery)
  • Cruise, tour and wine offers worldwide (Discovery only)

Business Explorer membership is open to those with an active ABN and includes all of the above, plus:

  • Bonus Qantas Points for new members
  • Free Qantas Business Rewards membership

Accor Plus membership: ALL status benefit

Enrolling in Accor Plus delivers a handy boost to your ALL status. However, the way this works has recently changed. Prior to August 2023, members were provided Silver status in the program. Now, they receive a bonus of 20 Status Nights every year.

Status Nights are required to jump up the tiers of the program – Classic to Silver requires 10 Status Nights (or 2,000 Status Points), while Silver to Gold needs 30.

Thanks to the Accor Plus bonus, members automatically hit Silver and are already over half way to achieving Gold or, if you’re already Gold or above, retaining your current status for longer.

Stay Plus: one complimentary night

For many, the jewel of the Accor Plus crown is the ‘Stay Plus’ complimentary night every year, which is provided as a benefit to Explorer and Discovery members.

Stay Plus covers you for an overnight stay at some of Accor’s best properties in Asia-Pacific, including brands such as Pullman, Sofitel and the boutique MGallery by Sofitel.

With these brands in mind, a stay can easily outweigh the initial cost of the Accor Plus Explorer membership, so try to use it at hotels where the per-night price for base rooms exceeds A$399.

Stay Plus is available at Sofitel, Art Series, MGallery and more.
Stay Plus is available at Sofitel, Art Series, MGallery and more.

This complimentary stay is provided in an entry-level room, but rooms and suites in higher categories are also available for a reasonably small fee – in other words, trading in your ‘free night’ in a basic room to a heavily discounted overnight stay in something even nicer.

There are no specific blackout dates or restrictions in place, but naturally, availability will be limited during peak travel periods, including long weekends and during school holidays.

Every year that your Accor Plus membership is renewed, you’ll get an additional complimentary night – but, these don’t carry over from one membership year to the next, so use it or you’ll lose it.

Rather than being tied to calendar years, Accor Plus membership years are linked to the date you joined the program. For instance, joining in October 2023 will see your ‘membership year’ carry through to October 2024.

Accor Red Hot Rooms: up to 50% off room rates

Every Friday, Accor Plus releases a selection of ‘Red Hot Rooms’ which are discounted up to 50%, usually for last-minute stays. You might occasionally find a gem which lines up with a trip you’ll be taking in the next few weeks.

You’ll also get 10% off best available public rates (including restricted rates) across the board on any room type across participating properties throughout Asia-Pacific.

Red Hot Rooms provide discounts up to 40% off luxury and 50% off economy and midscale.
Red Hot Rooms provide discounts up to 40% off luxury and 50% off economy and midscale.

All things considered, the discounted room rate benefits aren’t to be sneezed at as you’ll always have access to them throughout your membership.

To ensure you’re always getting the best rate, you’ll need to book these stays directly through the Accor website or mobile app – and, these discounted rates will only appear when logged into your Accor Plus membership account, so do that first.

Accor Plus membership: dining benefits

With your membership comes up to 50% off dining at more than 1,400 Accor hotel restaurants across 20 countries, plus 15% off drinks in Asia.

Even if you’re not staying at the hotel in which you dine, you can still take advantage of these discounts: perfect for a quick working lunch when passing through a city, or even in your home town.

You can find a map of participating restaurants and bars here.

When dining alone, you’ll get 25% off the food bill, and when dining with one other person, that’s boosted to 50%. Three people dining together receive a discount of 33%, and four dining together receive 25%.

In other words, when dining with at least one other person, the dining discounts offered to an Accor Plus member effectively make the member's meal a freebie.

At some restaurants and bars, multiple membership cards can be presented to maximise savings: such as presenting two Accor Plus membership cards when four people are dining, to receive 50% off the total bill – the same as would have been available if those two pairs dined separately.

The dining benefits are valid for breakfasts (excluding resort hotels in Australia), lunches and dinners at participating restaurants, although generally exclude things like room service and minibar purchases. There are a few exceptions where benefits don’t apply – see the list here.

Qantas - Qantas Frequent Flyer

26 Nov 2012

Total posts 123

Good summary. I’m a member but I don’t really understand Explorer benefits.  Cruise, tour and wine offers worldwide That seems like an amorphous statement on their website. It’s hardly a marketing hook. 

Qantas - Qantas Frequent Flyer

21 Jul 2014

Total posts 142

I definitely regret signing up to explorer, it’s a confusing service offering and doesn’t really seem that good. The dining benefit has so far been the best part, can never find a stay plus room when I’ve needed it at a hotel I want - I’m not going to waste it an an ibis lol 

Etihad - Etihad Guest

21 Jul 2019

Total posts 165

Apparently, 'Accor' is French for 'clear as mud'.

Qantas - Qantas Frequent Flyer

21 Jan 2014

Total posts 321

Typical Accor, some hotels, some restaurants, variations and exemptions galore, still just a joke compared to Hilton, IHG etc. 

16 Oct 2012

Total posts 44

Yet another rebrand from Accor… as if their program(s) was/were not confusing enough already! I’ve been a member through various iterations of the program over many many years… shunted from one product name to another with untraceable changes in so called benefits. As a result (and sadly for Accor) I’ve rarely used their hotels. 

Singapore Airlines - KrisFlyer

27 Feb 2015

Total posts 21

I have had many more positive Accor experiences than negative and have been able to use my benefits more easily than at Hilton. It has been a valuable addition to the Amex Platinum benefits for me.  


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