Supersonic dreams: how Qantas almost flew the Concorde

Some 60 years ago, the Flying Kangaroo was eager to get hopping faster than the speed of sound.

By Chris Chamberlin, December 23 2020
Supersonic dreams: how Qantas almost flew the Concorde

The year was 1960. The now-iconic Boeing 747 jumbo jet wasn't even a dream on a drawing board, and in fact, Qantas had only just begun flying the much smaller Boeing 707 the year prior.

But the airline’s sights were already set on a distant, dazzling future. The supersonic era beckoned, and Qantas was eager to be in the vanguard.

So eager, in fact, that its then-General Manager, Sir Cedric Turner, published an ambitious op-ed in The Sydney Morning Herald boldly titled “Qantas will buy supersonics”.

Among the article’s claims, Turner says that “windows won’t be necessary” on these aircraft – they'd so high and so fast that there wouldn’t be much to look at. However, to avoid passengers feeling boxed-in, Turner proposed that Qantas would install “TV screens in the ceiling, and perhaps, the walls, showing the scene outside.”

Even on the longest routes, “by the time the passenger boards the aircraft, settles back, has a meal, a rest, and a cup of coffee … it will be time to land,” Turner envisioned: initially expecting flights from Sydney to London to clock in at just 10 hours, plus fuel stops.

A quick trans-Tasman hop across the pond from Melbourne to Auckland would take just 45 minutes in the air, or a little over an hour from gate to gate.

Later plans suggested that Sydney, Melbourne or Brisbane to Singapore could be tackled in three hours: given the difference in timezones, you’d take breakfast in the Qantas lounge and reach Singapore in time for a satay and Tiger beer luncheon at Boat Quay.

Here’s how Qantas came so close to flying supersonic, only to change its trajectory along the way.

The supersonic race

Think supersonic and you think 'Concorde'. Of course you do. There's undeniable romance wrapped in the sound of just two syllables, and in the iconic shapes of that needle-nose silhouette and those graceful, swept-back delta wings.

Concorde makes its maiden flight in 1969.. André Cros
Concorde makes its maiden flight in 1969.
André Cros

But Concorde wasn't the only supersonic passenger jet clamouring for airlines' attention.

As the faster-than-sound era began to take shape, the Aérospatiale/BAC Concorde was shadowed by the Boeing 2707 (also known as the Boeing SST, for 'supersonic transport') and the Lockheed L-2000.

The Boeing 2707 – its model number chosen in a nod to the Boeing 707, which ushered in the ‘jet age’ of commercial flight – was a wild child of the 1960s, born from the same competitive drive which fuelled the ‘space race’ and with the Presidential imprimatur of Kennedy and Nixon.

The Lockheed L-2000 channelled the same space-age ambitions: in 1960, Hall Hibbard, Senior Vice President of Lockheed Aircraft, said that within 10 years, “Qantas would be using supersonic aircraft capable of (flying) 2,200mph on all flights over 1,500 miles.”

However, Hibbard also expected flying family cars to become the norm by 1970, so there was clearly more optimism than realism here.

A full-scale mock-up of the Lockheed L-2000.. San Diego Air & Space Museum
A full-scale mock-up of the Lockheed L-2000.
San Diego Air & Space Museum

Qantas orders ten supersonic jets

When Qantas dipped its toes into supersonic waters in January of 1964, it decided to place deposits on four Concordes and six Boeing 2707s.

These weren’t firm orders – rather, ‘options’ that secured future delivery dates, and allowed the airline to have a foot in both camps, as it wasn’t known which supersonic aircraft would be the more successful, and the safest.

A sketch of the Boeing 2707, which was still in the development stage.. Wikimedia Commons user 'Nubifer'
A sketch of the Boeing 2707, which was still in the development stage.
Wikimedia Commons user 'Nubifer'

But less than six months later, Qantas co-founder Sir Hudson Fysh put a dampener on Lockheed Aircraft’s belief that the airline would soon be soaring supersonic, saying that a firm order for any supersonic jet wouldn’t happen for at least another 10 years.

“There is a long way to go before any of the supersonic projects have proved themselves,” Fysh said at the time.

Explaining the airline’s consideration process, Fysh added that “the Concorde will be smaller and cheaper than the others but will be slower and have a smaller payload. The Lockheed looks a very promising proposition. Then the Boeing people are going for a very different project.”

Concorde gets the edge

As the race to get the first supersonic passenger plane built continued to unfold, by March 1966, it was clear that Boeing’s supersonic bird would be years behind the Concorde, and may not be worth the wait.

What might have been: promotional artwork of a Boeing 2707 in Qantas colours.
What might have been: promotional artwork of a Boeing 2707 in Qantas colours.

Aviation analysts at the time observed that the Boeing 2707 would be more expensive than the Concorde for airlines to buy, and to operate: and in return for that added expense, would only shave 30 minutes off a 3,500-mile flight like Sydney to Jakarta, putting pressure on the economics of Boeing-backed supersonic flying.

The Boeing 2707 was also in competition with the Lockheed L-2000 for US Government funding to continue its development: a battle Boeing won on December 31 1966, but was still far away from being ready for an airline to operate.

The Boeing 747 noses out in front

The year 1966 also saw a different type of aircraft appear on the horizon: the Boeing 747.

Rather than flying faster, the jet would travel at regular subsonic speeds, but carry far more passengers on each flight – an idea Qantas quickly subscribed to, ordering four jumbos in early 1967, to join its fleet from 1971.

Boeing's 747-200 entered service with Qantas in 1971.. Supplied
Boeing's 747-200 entered service with Qantas in 1971.

Although its options remained on both the Boeing SST and the Concorde, this fresh Boeing 747 order presented the airline with a new conundrum.

Would the 747 merely fill the gap in between the Boeing 707 and the winning supersonic plane – continuing with Hibbard’s earlier vision of supersonic as the future of Qantas – or would it take the airline in a new direction, where ultra-fast flying is no longer a priority?

At first, the Boeing 747 was seen as a complement to supersonic flying: allowing Qantas to carry economy class passengers longer distances at affordable prices, and as a better fit for the movement of freight, which would be largely uneconomical to carry in bulk aboard fuel-guzzling supersonic jets.

The first-ever jumbo jet is rolled out at Boeing's Everett factory, a Boeing 747-100, with cabin crew members of various airlines in attendance, including Qantas.
The first-ever jumbo jet is rolled out at Boeing's Everett factory, a Boeing 747-100, with cabin crew members of various airlines in attendance, including Qantas.

Even Boeing considered the 747 as merely a short-term solution: a supersized passenger jet which, when eventually replaced by airlines adopting the 2707, would be easily converted into a 'supercargo' jet packed with freight containers from tip to tail.

So in 1970, a year before the jumbo first entered into service with Qantas, the airline’s fleet plans still showed a place for supersonic jets. But in the same year, it became doubtful that the supersonic Boeing 2707 would ever fly.

Boeing bows out of the supersonic race

With the development of Boeing’s supersonic aircraft largely funded by a US Government grant – the one it won over Lockheed in ’66 – by 1970, it was clear that an additional US$290 million in funding would be needed to continue with the project.

Even if that funding was secured, and the final version of its Boeing 2707 was cleared to fly, it was unlikely that Qantas would be able to take delivery of its first Boeing supersonic jet until at least 1979.

The Boeing 2707 was designed to carry 227 travellers with more space and comfort than cramped Concorde's 128 passengers.
The Boeing 2707 was designed to carry 227 travellers with more space and comfort than cramped Concorde's 128 passengers.

The Boeing SST’s European rival, Concorde, had already taken its first flight in 1969 (equipped with windows, contrary to Qantas' initial expectations), putting Boeing further behind.

In 1971, the US Government denied Boeing the funding it needed to continue with its supersonic plans, and the SST program was ultimately scrapped – leaving the Concorde as Qantas’ only hope of supersonic flight.

A mock-up of the Boeing 2707 sits on display at the Hiller Aviation Museum in San Carlos, California.. Bill Abbott
A mock-up of the Boeing 2707 sits on display at the Hiller Aviation Museum in San Carlos, California.
Bill Abbott

Concorde’s manufacturers move towards a hard sell

With the Boeing SST out of the contest, and keen for Qantas to turn its Concorde options into firm orders, the aircraft’s manufacturer left no stone unturned in persuading the Red Roo to hop onboard.

Concorde's first visit to Sydney Airport, 1972. Civil Aviation Historical Society & Airways Museum
Concorde's first visit to Sydney Airport, 1972
Civil Aviation Historical Society & Airways Museum

Its pitches from January 1972 included everything from a new corporate slogan that Qantas could adopt – “The world’s supersonic round-the-world airline” – through to fare pricing guidelines, and even suggestions as to how the Concorde could complement the Boeing 747s, in which Qantas had already made a hefty investment.

If Qantas decided to retain first class on its Boeing 747s after introducing the Concorde to its fleet, it was proposed that fares aboard the Concorde would need to be priced at least 10% higher than the day’s Boeing 747 first class tickets: otherwise, nobody would choose the slower Boeing 747.

A model of the Qantas Concorde on display at Qantas' Sydney headquarters.
A model of the Qantas Concorde on display at Qantas' Sydney headquarters.

Alternatively, Concorde could become an all-first-class plane in the Qantas fleet, with its Boeing 747s instead being fitted exclusively with economy class seating from tip to tail. Passengers would then book their journey not specifically by cabin class, but by speed.

As The Sydney Morning Herald’s Transport Correspondent Gordon Stepto observed at the time, “the important minority for whom time means more than money will fly by Concorde, and the majority for whom money means more than time will fly by subsonic jet.”

But within just a few short months, Qantas’ enthusiasm for supersonic travel had waned substantially. Concorde may have been twice as fast, but the economics of a plane more than twice its size became impossible to ignore.

Qantas turns its back on the Concorde

Between April and June 1972, senior Qantas staffers began playing down the possibility of the Concorde ever flying for Qantas.

“The time is not generally favourable for another aircraft type,” observed J. M. Stinson, an economics officer for research and development at Qantas. “Many airlines would like to see the supersonic era deferred.”

Superscenic: the Concorde cut an elegant figure over Sydney harbour.
Superscenic: the Concorde cut an elegant figure over Sydney harbour.

Taking an environmental view, Qantas Senior Captain Alan Terrell added that even if Qantas did buy the Concorde, flights wouldn’t go above 59,000 feet until the impact on the earth’s ozone layer was better known.

“Qantas is not going to inflict anything on the community which the community does not want,” Terrell added.

But the clearest rejection of all came from then-Qantas CEO Bert Ritchie, after taking a tour of the Concorde as it visited Sydney.

When The Australian asked if Qantas would be ordering the Concorde, Ritchie replied, “not unless you fancy flying to Europe in something the size of a London Tube train carriage.”

On board a British Airways Concorde, which was anything but spacious.
On board a British Airways Concorde, which was anything but spacious.

Even if opinion at Qantas turned in favour of the Concorde, at this stage, its manufacturer reportedly still hadn’t supplied Qantas with a final price for the aircraft, or a performance guarantee: both of which would be necessary for any firm purchase decision to be made.

With Qantas still owned by the federal government in 1973, Australia’s Minister for Civil Aviation, Charles Jones, oddly wasn’t concerned about the ‘sonic boom’ which the jet made at supersonic speeds.

Instead, the noise made by a Qantas Concorde when departing from and arriving into Australian airports – nearby which, many people lived and worked – was seen as far more impactful.

“The more I look at it, the more certain I am that the major problem will be airport noise rather than sonic boom,” Jones said. “I think (Concorde) still has to go some way before it accords with Australian standards.”

Final call: Concorde about to depart

That same month, both Pan American (Pan Am) and Trans World Airlines (TWA) axed their plans to buy the Concorde, cancelling the options they’d placed on the jets – a move that was quickly followed by American Airlines and Continental Airlines the next month.

Without an order from Qantas, Concorde would only ever fly for Air France and British Airways.. Eduard Marmet
Without an order from Qantas, Concorde would only ever fly for Air France and British Airways.
Eduard Marmet

Not wanting Qantas to join the cancellation list, British Aircraft Corporation, one of the companies behind Concorde, doubled down on its efforts to get Qantas to buy: even flagging that ‘options’ to buy the Concorde would be withdrawn.

“At the time the options idea was started in the middle of the 1960s, Concorde’s planners were looking a very long way ahead,” said a BAC spokesperson. “Since then, the situation has changed considerably.”

Qantas didn’t budge, citing concerns that the jet would be unable to fly from Sydney to Singapore at full payload without making a fuel stop, and in June 1973, the airline got its deposits back on the four Concordes it had originally eyed.

At the time, a Qantas spokesperson indicated that discussions with the Concorde’s manufacturers were ongoing, and that “as far as Qantas is concerned, the issue is not closed,” leaving the door open to a new deal if the numbers finally stacked up.

The Boeing 747 steps up and soars ahead

Concorde’s major advantage was, of course, its speed: and even though rival subsonic jets could never match that, they were busy making their own improvements, like being able to fly further on a single tank of fuel.

That’s exactly what Qantas was promised with the improved Boeing 747-300, placing Sydney and London just one stop apart: shaving not only an entire stopover (previously, there were two), but also four hours from existing flight times between the cities.

Qantas didn’t hesitate to order the Boeing 747-300, which would trim its flight times between Sydney and London down to 22 hours: only 6.5 hours longer than the same journey was projected to take on the Concorde.

Nalanji Dreaming, painted on one of Qantas' Boeing 747-300s.. Supplied
Nalanji Dreaming, painted on one of Qantas' Boeing 747-300s.

By this stage, most of the demand on the Kangaroo Route was in economy class – which Qantas’ original jumbo jets had helped to stimulate, and which the Concorde would lack – making the prospects of Concorde ever flying for Qantas even less likely.

Read more: The Qantas Boeing 747: looking back on a half-century of flying

Scheduling seals the Concorde’s fate

When compared side-by-side with subsonic planes like the Boeing 747, there’s no denying that Concorde would have flown passengers to their destination faster than its rivals: but that comparison only stands true when the number of Concorde flights meets, or exceeds, those offered by other jets.

With a potential order of just four Concordes and a number of routes to fly them on, Qantas expected it would only be able to fly Concorde from Australia to Europe three times per week.

Yet, at the same time, both Qantas and British Airways were already running Boeing 747 flights between Australia and Europe at least daily, if not more regularly.

Concorde may be 6.5 hours faster in the sky, but if passengers had to wait two or even three days to catch the next Concorde flight to their destination, they’d have saved more time by taking an earlier, albeit slower, Boeing 747 service.

Time, after all, was Concorde’s key selling point – and if any hope remained for Qantas and the Concorde, the introduction of the Boeing 747SP into the Qantas fleet would finally close the Concorde chapter in the airline’s history books, with the jumbo emerging not only as the Queen of the Skies, but also the crown jewel of Qantas' fleet.

Also read: A supersonic blast from the past – we visit the record-setting British Airways Concorde

Chris Chamberlin

Chris Chamberlin is the Associate Editor of Executive Traveller, and lives by the motto that a journey of a thousand miles begins not just with a single step, but also a strong latte, a theatre ticket, and later in the day, a good gin and tonic.

Qantas - Qantas Frequent Flyer

01 Mar 2013

Total posts 174

...I never knew any of that. Well researched and presented. Thanks, Chris. Cheers!

Virgin Australia - Velocity Rewards

04 Apr 2018

Total posts 6

This piece is just fantastic Chris. I did a podcast episode ages ago about the 747 and how it effectively killed the Concorde, but never knew any of the finer points about the different models being produced and certainly not how Qantas behaved during this period. I am eternally fascinated by this period of travel (the speed of evolution is mind blowing) and always wonder - if the 747 wasn't produced, would we all be flying supersonic jets now?

06 Sep 2019

Total posts 8

I was a bit young when they stopped flying but was it more accidents or lack of demand that grounded them?

23 Sep 2015

Total posts 47

I think the largest factor was Sept 11...

For Concorde?

29 Jan 2015

Total posts 39

it was maintenance costs. Apparently they were very high. Now i understand why, it's clear that with so few airlines taking them economies of scale were hard to achieve.

i remember cycling to Christchurch airport to see the 747 jumbo jet land when it first came to NZ. Massive. And dwarfed nearly 40 years latee by the A380 which solved the plane air problem and will always be my favourite aircraft. The A350 has same air advantage but just feels too cramped even in J.

Also had the daily Concorde to New York go boom over my office or garden for years and proud of our achievement every time. Concorde really was the most beautiful aircraft parked or landing - like a gawky leggy teenager. For some years both airlines were saying how unprofitable it was but it was so prestigious. I think the Air France crash finally gave both airlines the excuse to can it.

Thank you for the article Chris the hard work you did explaining those insights is really appreciated. In particular I realise now how important cargo is to pay airline costs.

Qantas - Qantas Frequent Flyer - Chairmans Lounge

01 Sep 2011

Total posts 393

Good piece. I flew it 16 times including a week after the crash with just 10 others on the plane. It was amazing. As a further point of SST travel the Russians had the TU144 which was a disaster.

Great nostalgia, thanks for the article. Ah the Boeing2707 not something we see referenced often. When I last visited the Boeing Museum of Flight Restoration Center in Everett, Washington north of Seattle they had a large section of the mockup of the Boeing2707 in the hangar, might be one of the few/only pieces left of that program. It was certainly planned to be a larger and more spacious cabin than the slender Concorde.

As for the amazing Concorde, what was seat pitch on Concorde? I recall feeling very cramped, maybe 34"-35"?

seat pitch is not a measure of leg room without reference to the thickness of the seat back.

Airlines using seats with slimmer seat backs, can maintain legroom while reducing seat pitch. Airlines really need a measure of legroom & most have difficulty explaining why seat pitch isn't a measure of legroom.

another way to think of seat pitch vs legroom ............

say you have a seat at 30 inch seat pitch. The seat back is 4 inches thick. Rip off the seat back & replace with a slimline seat back only 1 inch thick. Now you have "created" an extra 3 inches of legroom, without changing seat pitch.

Some low cost airlines "discovered" this, when they bought or leased older jets, with older very thick seat back, but instead of giving extra legroom, they reduced seat pitch, without reducing leg room, although some did both. 3 inches x 30 ish rows in all all economy B738 or A320, allows for nearly 3 more rows of 6 or 18 more sellable seats.

This is simplistic, as many new seat designs also decrease weight & have seat back "springs" & tray tables, if any, designed in such a way to increase legroom even more.

Some slimline seats might not be as comfortable, but it can mean an airline can offer cheaper seats.

20 Oct 2015

Total posts 125

Amazing story, solid research and love some of the old photos!

Etihad - Etihad Guest

04 Mar 2018

Total posts 29

Thank you for your research and an interesting read.

I can remember those time in early 70's when I was still at school, and missed a number of the facts you raised

Excellent read.

Qantas - Qantas Frequent Flyer

06 Mar 2020

Total posts 4

Great article. Several aspects I didn't know

We flew the Concorde on our honeymoon on 1988 twice between London and NYC and are still flights that I remember very well. Was z great plane with the speed and height and when the after burners came on the kick was remarkably!!

Qantas - Qantas Frequent Flyer

26 May 2014

Total posts 454

A good story and a welcome distraction from the grim future of airlines. Not sure though about 747-300s enabling non-stop LHR-SIN. I made a number of trips through the 80s and always had a stop over in the Middle East. Also recall Singapore to Zurich with a stop in Male on SQ. I thought it was only with the 747-400 that LHR-SIN became direct.

Air Canada - Aeroplan

02 Sep 2015

Total posts 17

The Boeing 2707 was originally designed as a swing-wing aircraft, with wings swung back for supersonic flight and forward for subsonic flight . The weight of the swing- wing system was so high that the design failed, and Boeing reverted to something very similar to the unsuccessful Lockheed design. The British, French and Russians had all decided on M2.2 , largely on the basis of the temperature limit on an aluminium airframe. The Americans tried to leapfrog this by going to M2.7 requiring a much heavier and expensive titanium airframe. The range for both Concorde and 2707 was aimed at Paris- New York and going to M2.7 only gave about 30 minutes gain over Concorde. The supersonic era was killed by the first oil crisis , up until then airlines were not greatly concerned about fuel costs and the early jets burned much more fuel than turboprops.

I made one trip on Concorde and it was extremely comfortable, and the Atlantic crossing took only 3 hr25 min with a sumptuous lunch. In Australia I guess this would be similar to Sydney-Perth . Concorde takeoff noise was greatly exaggerated and on at least one occasion the Air France Concorde made an unannounced visit to Ottawa and nobody was aware of the visit , but I happened to see it while leaving on another flight. Afterburning temperatures on military jets are typically 2000 K but Concorde was only 1440 K with much lower jet velocities. It is incredible to believe that this design dates back to the mid 60s and did everything that was promised. I am proud to have been part of that program.

Qantas - Qantas Frequent Flyer

01 Apr 2011

Total posts 41

I had the extreme good fortune to fly once on Concorde from New York to London. It was an amazing experience, but as quoted in the article, it was a bit like travelling in a London tube train carriage! Not a lot of space and not a a plane for claustrophobics! The A380 is luxury by comparison. Still, we got to London four hours earlier than the subsonic flight we were originally booked on and that was an extra bonus. A plane ahead of its time I guess.

Air Canada - Aeroplan

02 Sep 2015

Total posts 17

The picture of the mockup of the Boeing 2707 shows that the cabin size is almost identical to that of the 737/ A320 but much longer . Two abreast in Concorde would have been much better. Any supersonic aircraft requires a long slender fuselage to minimize drag.

31 Jan 2013

Total posts 39

Funny how all four US carriers cancelled their orders about the same time. It's pretty certain they were pressured to do so as the US Govt feared that if Concorde succeeded it would put Europe way ahead of Boeing and Douglas. They did everything possible to ruin Concorde and we have them to blame that even now, 60 years later, it's unlikely our kids will ever fly supersonic.

I agree with Agent Gerko, US authorities put up lots of barriers to block the success of Concorde. You might recall that the US required that sonic booms had to take place over the ocean not land, eliminating any chance of a US transcon flight or JFK-DFW. Two great memories I will always have: 1. Waiting on a DL flight on a taxiway at JFK for Concorde to takeoff, I could feel that thrust in my chest as it roared down the runway. 2. I took one of the last BA flights JFK-LHR, I was in my early 40s but figured that was my last chance to ever fly above the speed of sound.

Qantas - Qantas Frequent Flyer

10 Aug 2016

Total posts 61

Great article Chris - well researched and written. Certainly I knew little of the Qantas side of why they didn't - now I do.

The top item of my bucket list that I ticked off - BA1, 15 August 2002, 9A. Still got the ticket and BP (one of my prized travel possessions). Like others above, the memories, photos I took and memorabilia live strong - pull the folder out from time to time. Now in my lifetime, will they ever bring out something similar. Not sure...

Visiting the one at the Seattle Museum of Flight 2 years ago was nostalgic. Took photos including seat 9A

Qantas - Qantas Frequent Flyer

25 Feb 2017

Total posts 12

It may be closer than you think......Boom is due to start 1st test flights with their XB-1 in early 2021. If successful, it’s big brother - Overture, will be the next supersonic commercial plane (hopefully) & apparently without the issues Concorde had with a sonic boom. See this site if you’re interested and let’s cross our fingers?! 

23 Jul 2017

Total posts 75

It wasn't the fault of the Concorde that both British Airways and Air France ceased their flights. That dreadful accident at Charles de Gaulle Airport, Paris was caused by a strip of metal on the runway. Had the plane missed it and that it sliced a tyre, part of which flew up and ruptured a fuel tank, maybe, just maybe Concordes would still be flying, but never by Qantas.

In the late 1960s it made the right decision - to purchase our beautiful Queen of the Skies. She may be clumsy looking compared with the sleek Concorde, but she has a look of grandeur and has ruled the skies for over 50 years. Qantas needs to hold at least one till August 2021 and fly her out with a brass band playing, fire engine spraying, and onlookers waving and crying at her farewell.

Etihad - Etihad Guest

31 May 2019

Total posts 4

Thanks for another interesting and detailed article. 

Qantas - Qantas Frequent Flyer

27 Aug 2014

Total posts 36

interesting background on Qantas decision making.
Was there also a scheduling issue on supersonic flights over populated areas and the need for a relatively indirect route between Australia and Europe compared to say the almost completely oceanic Atlantic route?

On my one Concorde flight (LHR to Washington - 3 hrs 50m) I found the cabin cosy without being cramped.  The seats were very comfortable given the flight duration and the excellent lunch that took half the flight.  No middle seat, and to me the 3 abreast of the B2707, looking more like B707 economy, would be less desirable.   

Hi Guest, join in the discussion on Supersonic dreams: how Qantas almost flew the Concorde