Rex begins flights between Brisbane and Adelaide

The daily Boeing 737 ramps up competition for both business and leisure travellers.

By David Flynn, October 30 2023
Rex begins flights between Brisbane and Adelaide

Rex Airlines is continuing with its challenge to Qantas and Virgin Australia on key capital city routes, with the launch of direct flights between Brisbane and Adelaide from today.

The fresh daily service takes wing on the Boeing 737, with travellers seated in its eight business class seats treated to complimentary meals and drinks on the sub-three hour flight. Read the Executive Traveller review here.

From Adelaide, ZL906 sees wheels up at 10:30am, touching down at 12:30. And on the reverse, ZL913 out of Brisbane jets off at 1:15pm, landing at 4:30pm. 

This is the third new route Rex has added to its network in recent months, following on from the June debut of Adelaide-Sydney and Melbourne-Hobart, which joined the ranks in August.

Rex Airlines has eight seats in a 2-2 layout in business class.
Rex Airlines has eight seats in a 2-2 layout in business class.

Brisbane Airport’s Gert-Jan de Graaff says today’s flight restores capacity between Brisbane and Adelaide to pre-pandemic levels.

“When you combine Rex’s regional footprint across Queensland and South Australia with Brisbane Airport’s vast network, this a great result for travellers from two states,” de Graaff adds.

“Step by step, our footprint is gradually growing as we continue to spread our wings so we can achieve our goal of flying to, and between, all of our capital cities,” says Rex Deputy Chairman John Sharp.

Of course, new flights aren’t the only thing Rex has launched recently. It’s also hoping to shake up the airline loyalty landscape with its new Rex Flyer program, which allows travellers to earn ‘Rex Points’, which can be used to snare free flights and upgrades to business class, as well as make their way up the loyalty ladder through four status tiers.

The airline also plans to woo frequent flyers of rivals Qantas and Virgin Australia through a status match, which is expected to roll out in early 2024.

XWu
XWu

09 May 2020

Total posts 568

Given there are more people in the entire city of Brisbane Metro (2.5M) excluding Gold Coast (0.5M) than the entire SA state (1.7M), I presume there will be more visitors from BNE to ADL than vice versa (unless there are more cash rich punters in SA wanting to travel to Bivegas), I thought the single daily flight schedule is quite unhelpful to QLD travellers.

Whoever who did the business case to Mr Sharp may have used actual data from other competitors to demonstrate which is time slots have the highest seat occupancy (although I doubt it’s the time slot ZL has chosen) I doubt any casual tourist will be staying in the REx ecosystem if they want usable flight option

Thai Airways International - Royal Orchid Plus

15 Jan 2013

Total posts 464

Cool.I am frequent flyers with Rex and will give them a go.(I would normally use Virgin but you on them have to ensure your booked 737 service doesn't get swapped to some Alliance Fokker JET on these flights).


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