Ambitious startup Odyssey Airlines says it will begin "private jet-style" business class-only flights between London and New York in 2016.
Passengers will board a new Bombardier CS100 jet with 40 business class seats which convert into fully-flat beds, with an inflight experience closer to that of a private jet than a commercial airline.
While Odyssey's inaugural flights will dart from London City Airport to New York the airline is already scoping other hopefully gold-lined destinations in the USA and Canada, Europe and the Middle East.
Odyssey promises "convenient city centre departures, stress-free on ground experiences, non-stop routes, and exceptional service from door to door."
The company has already locked down some £5 million (A$9 million) in funding towards its goal of almost £60 million, some of which has been drawn from crowd-funding via the Kickstarter-style platform Crowdcube.
However, this doesn't include the cost of financing the actual aircraft, of which Odyssey has 10 on order with a $67 million sticker price for each jet.
Odyssey is sowing its seeds on a graveyard littered by the bones of failed premium-only transatlantic airline including Silverjet, US carrier Eos and MAXjet.
"They were flying the wrong aircraft to the wrong airports" explains Odyssey founder and chief executive Adam Scott, who believes the combination of London City and Bombardier's brand new CSeries passenger jet is the perfect fit for the profitable route.
To date only British Airways has been successful operating a purely business class service between London and New York, but the twice daily Airbus A318 flight from London City has to make a stop-over in Ireland to top up on fuel before heading across the Atlantic.
Earlier this year Qatar Airways launched an all-business class service between London and Doha, using an Airbus A319 jet kitted out for 40 passengers.
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