Sydney Airport opens 'Penfolds wine boutique'

By David Flynn, December 18 2013

In a masterful stroke of timing, Sydney Airport has opened a Penfolds wine boutique in the duty-free zone of its T1 international terminal.

After all, Aussie wines - especially our reds – are hard to beat as a Christmas gift for friends, family and colleagues overseas.

Sydney Airport is aiming for the pop-up style boutique to let travellers "enjoy a sensory 'cellar door experience' from one of Australia’s most prestigious wine brands".

The Penfolds boutique offers tastings and new vintage releases alongside classics, with a professional team of multilingual wine experts on hand to help travellers choose the right drop.

While the store will be dedicated solely to Penfolds for the bulk of the year, its design allows it to be transformed and rebranded for key launches or releases of other brands, such as the Wolf Blass Luxury release scheduled for September 2014.

If you've already picked a few bottles before getting to the airport, check out our expert advice on how to safely pack wine in your checked luggage.

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David

David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

17 May 2012

Total posts 81

wow....Im looking forward to having a much wider range of Penfolds to pay through the nose for at T1. Nothing better than sitting down for a $9 Croissant, $12 Burger and an overpriced wine while im waiting for my flight. Sydney airport is a disgrace. An overpriced shopping centre disgused as an airport. 

Qantas - Qantas Frequent Flyer

20 Sep 2013

Total posts 469

agreed,just bought supplies for xmas yesterday at Ben,s in South LaleTahoe from the bottom to top of the range allways cheaper than Aust Duty Free/complete rip off.

Qantas - Qantas Frequent Flyer

20 Mar 2012

Total posts 117

Hear Hear I say - it's cheaper at my local Dan Murphy's - AND *most* of the staff know their wines inside out and make fantastic recommendations

On the flip side, the Whiskey is pretty good value (especially the single malts)

Qantas - Qantas Frequent Flyer

25 Sep 2013

Total posts 1136

Very cool.

Virgin Australia - Velocity Rewards

24 Aug 2011

Total posts 736

Chinese tourists will love it. 

JN
JN

Qantas - Qantas Frequent Flyer

20 Dec 2013

Total posts 5

Great, a bottle of RWT on the way out anyone?


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