This article is paid contentsponsored by American Express
This series of articles sponsored by American Express looks at some of Australia’s brightest and most successful small business entrepreneurs to determine what motivates them, how they got where they are today, and why charge is intrinsic to their business.
Danny Kordahi opened a promotional merchandise and corporate uniform business at age 31.
Just six years later, he merged his thriving business with his brother’s equally successful company to form DKM Blue.
Today, their business is a market leader, with offices in Sydney, Melbourne, London and Shanghai.
The journey from small start-up to multinational company has not been without its challenges, as Danny freely admits.
“Because we were only a new business, not many suppliers would give us credit terms so we were very limited by our cash flow, or lack of. This initially curtailed our plans and growth”.
In 2005, Danny applied for his American Express Platinum Business Card and his business started to see the effects of using Charge.
He found the 51 credit-free days the most influential benefit when it came to extending his cash flow.
The unsecured line of funding Charge affords also impressed Danny and has been a key component of his business model.
“In business there’s a lot of uncertainty – you don’t know what’s going to occur tomorrow. It’s not easy going to the bank and asking for funds. Having unsecured funding that’s there at your disposal is invaluable.”
Concierge, the personalised assistance service of the Platinum Business Card, is another reason why Danny is such an advocate.
“Whenever I travel to a new city I’ve never been to before, I call the Concierge line. I was in New York City and needed to book a hotel. I called Concierge, and they booked the hotel, dinner, and organised everything for me. It was like having my own personal assistant.”
Danny’s genuinely enthused about the role the Charge Card has played in his business.
“I’ve been a Platinum Business Card member since 2005, and in all honesty I don’t know why some businesses wouldn’t have it.”
With further plans to expand DKM Blue, including the recent acquisition of two clothing brands and the launch of a range of luggage and accessories, Danny is looking forward to another year of solid growth.
Click here to watch more interviews with other successful business owners.
If you’re interested in applying for a Platinum Business Card, American Express is offering an introductory 75,000 Membership Rewards points to those who apply by 31 December and spend $10,000 in the first 3 months. Just call 132 493 to get started. Visit the American Express Platinum Business Card website for full terms and conditions.