British Airways will trial an online meal selection service through which passengers in first and business class will be able to choose their inflight meals before they even step on the plane.
Similar to Qantas’ Select on Q Eat program, the BA trials will begin “towards the end of this year” said British Airways’ Outbound Catering manager Adrian Jaski.
“During the pilot project customers in First and Club World business class will have the choice to order in advance a dish that’s on the inflight menu” Jaski told Australian Business Traveller.
“You can pre-order it to make sure you get it rather than, for example, if you’re sitting further back in the cabin and that choice has proven very popular on your flight and so you miss out.”
While there won’t be an option to select special meals not listed on the inflight menu, Jaski said that would be considered after the trials.
“This is a pilot project and first we want to see how the take-up is, how well it works, but it’s something we will look out, we can obviously adapt it and go forward.”
However, Jaski admitted that BA was looking at offering economy class passengers “a slightly upgraded meal” which doesn’t appear on the inflight menu, for an additional fee.
David Flynn travelled to London as a guest of British Airways.
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