Adelaide Airport are in the process of building a new International Common User lounge almost where the current Singapore lounge is. Singapore will no longer have their own dedicated lounge according to the Master Plan of the Terminal Expansion plans.
It will be an interesting move by the ADL management, since dilutes brand loyalty, and airline foothold (and legacy if they want to pull out of ADL routes).
Furthermore if more international airlines reduce or withdraw routes to ADL (temporarily or permanently from the COVID-19) how do they expect the remaining airlines to come to the table to maintain their contribution level to keep the running of the lounge viable in the long run?
I suppose those who planned this amalgamation and threw out exclusivity and loyalty didn't take an unprecedented (oh I really hated to use this phrase after the pollies) event of COVID-19 into account
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SQ ADL Lounge at the auctions
milesrowland
milesrowland
Member since 30 Mar 2020
Total posts 2
Should I be surprised to see the entire contents of the Singapore Lounge in Adelaide going under the hammer at the MGS auctions next week?
Hopefully a refurb? Or a shut down?
https://www.mgs.net.au/auction/viewauction.html?a=8521
jakewilliamsjrw
jakewilliamsjrw
Member since 25 Oct 2012
Total posts 9
Adelaide Airport are in the process of building a new International Common User lounge almost where the current Singapore lounge is. Singapore will no longer have their own dedicated lounge according to the Master Plan of the Terminal Expansion plans.
sid
sid
Member since 07 Jan 2011
Total posts 205
We've written this up - https://www.executivetraveller.com/news/singapore-airlines-closes-adelaide-airport-lounge
XWu
XWu
Member since 09 May 2020
Total posts 197
It will be an interesting move by the ADL management, since dilutes brand loyalty, and airline foothold (and legacy if they want to pull out of ADL routes).
Furthermore if more international airlines reduce or withdraw routes to ADL (temporarily or permanently from the COVID-19) how do they expect the remaining airlines to come to the table to maintain their contribution level to keep the running of the lounge viable in the long run?
I suppose those who planned this amalgamation and threw out exclusivity and loyalty didn't take an unprecedented (oh I really hated to use this phrase after the pollies) event of COVID-19 into account