New Qantas safety video: no hobbits, celebrities or cricketers

By David Flynn, December 20 2013
New Qantas safety video: no hobbits, celebrities or cricketers

As part of a substantial brand refinement campaign Qantas has rolled out a fresh inflight safety video featuring the airline's new uniforms and a dominant splash of 'Qantas red'.

In a nod to the chic uniforms the video is titled 'Safety in Style'.

But the Flying Kangaroo has foregone the fancy tricks favoured by other airlines – most notably Air New Zealand, the undisputed champ of quirky safety clips, but also Virgin America with its recent Glee-like video.

Just like the latest Qantas TV commercial, it's very 'back to basics'.

"Our new cabin safety video reflects the positive changes we're making at Qantas" the airline says. "It marks a new chapter in our brand."

The video is now showing on Qantas domestic and international flights, but if you're so inclined you can watch it right here.

Follow Australian Business Traveller on Twitter: we're @AusBT


David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

That sparsely-populated Economy Class cabin appears to depict the load factor on the A380-operated Dubai flights that recent media reports have spoken about!

07 Oct 2012

Total posts 1251

I was on QF2 recently and the plane was full. Might of just been that day I guess.

24 Aug 2011

Total posts 1201

No wonder there are so few people on this A380, it looks like it departed from the wrong terminal given the flight and cabin crew seem to be walking through the domestic terminal!!!

12 Dec 2012

Total posts 1024

Haven't seen the new one yet, but the last one... it's possible they changed it because a lot of people were complaining about all the annoying sport star crap they had been using. A few people left suggestions based on the AA video.

Qantas - Qantas Frequent Flyer

25 Sep 2012

Total posts 19

Snore... such a boring video. But I guess it gets the message across! 

Qantas - Qantas Frequent Flyer

17 Aug 2012

Total posts 2204

It does the job. I personally don't enjoy this one as much as the previous one, the You're In Safe Hands version; I feel the voices used are a little weaker or rougher than in the previous one, and as such might be a little harder for passengers to follow.

Cellular? Cellular??? 

Hi Guest, join in the discussion on New Qantas safety video: no hobbits, celebrities or cricketers